BRAND IDENTITYHow are we going to establish a brand between our three products?

Produced by James Perfect with assistance from Tom Smith (who created the logo)

BRAND IDENTITYEstablishing a brand….

We plan to establish a cohesiveness across our short film, poster and review by paying attention to the following;

o Images

oLogo

o Font type and colour

By doing so we hope our audience will be able to acknowledge a similarity between all three products.

BRAND IDENTITYUse of images…

The main iconic image will be the stopwatch which is central to the narrative of our short film.

The image of the stopwatch will be featured across all three products; in the film, used in the title of the poster (and also it will be held by the main character Stefan) and displayed in the review. Below is a screen print of the stop watch we purchased from ebay.

We are currently waiting on postage.(19/09/11)

BRAND IDENTITYUse of images…

Both the main characters Stefan and the post man will feature in the poster and short film. The audience will be able to establish a strong link, hence the characters will be wearing the same costume’s they were in the short film.

The post man will be in full royal mail costume in both the short film and poster, this will enable the audience to make a clear link between the two characters. Whilst Stefan as seen below in costume , will appear like this in both the short film and poster.

Stefan as seen right- Costume subject to change.

His image will be used across all our three products

Production Logo…

Our film production company’s logo Farmhouse films will feature across all three of our products. In the short film it will feature before the beginning of the opening credits plus during the ending credits. On the poster it will be featured at the bottom, beside the credits. As far as the review goes we are not 100% certain where the logo will be featured, probably accompanying the credits.

The following film production company logo (which we called Farmhouse films) can be see below, as designed by Tom Smith.

BRAND IDENTITY

Production Logo…

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The main impression we were trying to create with the name of the production company and logo was “Farmhouse Films” are a company who produce intellectual content ideal for independent cinema. As seen below the idea we were trying to pursue.

Image of a farm (relates directly to production company) but also connotes an audience with an understanding of other environments and the countryside.

Type of font used connotes a young independent audience, who have a “busy” lifestyle.

Name of production company connotes an independent production company (it is far from mainstream). Media products suit niche audiences.

BRAND IDENTITYFont Type…

The title of our film “Tempus Viator” will appear across both the poster and short film using the font coolvecita. This will enable the viewer to see a cohesive link between the poster and film. As seen below; we will be using the font from the website www.dafont.com.

Other features…

The names of the production team such as directors, camera men, actors etc will all feature across the short film, poster and review.

By looking at the credits of all three productions the reader will be able to establish a link and associate them with the film. This will be similar to the Connected example as seen below.

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