BY VANESSA MASELINO

Planning for Music

Video: Investigating

Audience Part Two

(Results)

Amongst the countless immature

replies I received in answer to my

question, there were a few posts that

provided me with some feedback

about what our core and wider

audience look for when watching a

Dubstep music video. However, some

immature posts did also provide me

with an insight into our audiences.

E.g. 1

Explanation: This audience member was clearly distressed at the idea of

someone gaining information about Dubstep. This is because rather than a 17 year old media student conducting coursework, he thought I was a corporate official of a large music company trying to collect information on how to make Dubstep more mainstream. In reality, Dubstep is a genre of music that, although still quite new to the mainstream market, has no doubt become mainstream and is used by many famous music artists with a large following to add a new sound to their songs. This then leads people to listen to Dubstep songs and other forms of the genre that are still quite underground. However, I have included this reply in my results because it gave me the insight that "hardcore" Dubstep fans still like to maintain that Dubstep is a relatively undiscovered genre and reject mainstream Dubstep. Therefore, by not having the conventional clubbing scene that most people look for in a Dubstep music video, our video will still be appealing to many members of our core and wider audience, because it will ensure that it is not categorised as much as "commercial Dubstep".

E.g. 2

This answer gave me a lot of feedback. This person

talks of a simple nature clip being made into a Dubstep

video. This is interesting because it shows that the

audience look for simplicity and originality when

watching a Dubstep video. It also shows that the editing

is the most important part, as it makes the simplicity of

the shots interesting.

E.g. 3

This answer agrees with the previous, in saying that a Dubstep video should be

original and creative, as well as interesting. The fact that the person uses the word

“bare,” which is a slang word, suggests that this may be a young person, and thus

perhaps this is feedback from someone in our core audience. Like many of the

answers I received, this talks about “Bro-step” which was a word I was unsure of,

so I goggled it to see if it had any connection with my results and if it could

influence our planning.

Bro-step Definition

This is one of the clearer descriptions of Brostep that I could find. It explains that the more aggressive, louder Dubstep with less emphasis on vocals is an American take on Dubstep, a British genre. However, this American take is hated by British Dubstep fans and is thought to lack substance.

How does this influence our video?

This influences our planning,

because it means that our ideas

of shying away from the

conventional club scenes and

shots takes our music video

away from Brostep and more

into the British Dubstep.

This Dubstep fan gave me an answer that was personal to him/her. This suggests

to me that much like Andrew Goodwin states, the audience member will usually

make their own connection and interpretation of the video and lyric. Therefore

with our video, by not having a complicated narrative, we leave it open for the

audience to draw their own conclusions of what the implicit and explicit meaning

is.

These answers suggest editing techniques

such as slow motion, as well as distorted

imagery, which we can either produce

through our shots or through the editing.

These answer’s refer to quite urban imagery, which one of the main themes of our Music Video. Therefore it shows that many of our ideas coincide with what the core and wider audience want to see.

CONCLUSION OF RESULTS

In conclusion, my results show that many of ideas are conventions of what our target and wider audience expect to see in a Dubstep video, however it has also influenced our planning because it gives us more direction for how to shoot certain scenes. For example, we can film some scenes from many different angles, but distort the images by cutting between the different shots.