Audience Research

These are my results from surveymonkey.com

These are the results of asking 15 people of my target audience which name would make them most interested in a new alternative rock magazine.

What did I find while researching my target audience?

•Over half the people who answered the questionnaire were aged 14-16 and the rest were 17-19•Most were girls• Everyone who answered listened to music everyday� Over half played and instrument, of those half played bass. This surprised me as I thought that more people would play an instrument like guitar or drums• About half spend 1-5 pounds on music a week, about a quarter spend 11-15 pounds• None of the people who answered read metal hammer, the most popular of this genre was Kerrang! then Rock Sound

This links with the interview I did with a 17 year old boy as he played guitar and is passionate about music. In the interview, the boy also said he liked the informal style of writing in Kerrang! so I will take that into consideration while planning what to write in my magazine. This will appeal to my target audience as they will be around the age of 17-19.