This logo is practical as it’s clear and easy to read. It’s also simple and easily recognisable which benefits the brand identity. The design is distinctive and graphic allowing the target audience and other potential customers to identify and recognise. It features three house colours; red, white and black.

This logo is effective for many reasons such as the shattered glass effect making it easily recognisable giving it a brand identity for potential customers and target audience, such as the effect portraying the genre of the magazine ‘rock & live music’. This particular magazine also uses a shortened version of its brand name into a smaller logo, this is also recognisable as it is kept the same and often referred to in the magazine. The design lacks colour but makes up for it with graphics. The serif font portrays edginess like the music featured in most of k! Magazines.

This logo is simple and basic using 2 simple house colours; red, white. It uses sans serif font and is easily recognisable and easy to remember making it an effective logo for brand identity. It’s positioned in the top corner of the magazine making it easy to spot.

NME is a popular music magazine, publishing weekly since march 1952. It was the first British paper to include a

singles chart, in the 14 November 1952 edition. In the 1970s it became the best-

selling British music newspaper. An online version of NME, NME.COM, was launched in 1996. Today NME.COM has 5 million users per month. NME sponsors a tour of the United Kingdom by up-and-coming bands each year. NME Awards is

an awards show held every year to celebrate the best new music of the past

year. The nominations and eventual winners are voted for by the readers of

the magazine.The target audience focuses mainly on those who enjoy a wide variety of rock

and can be male of female with the majority being male.

NME editor is Krissi Murison and it belongs to the Company IPC

Kerrang! Is a rock music magazine published by Bauer Consumer Media in the UK? The magazine's name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar.Kerrang has been publishing weekly since 6 th June 1981; the total circulation of this magazine is 42,967.Kerrang!'s initial rise in circulation came under editor Paul Rees circa 2000 when the nu metal genre, featuring bands like Slipknot, Limp Bizkit, Linkin Park, Staind and Marilyn Manson. Other media consists of Kerrang radio 105.2, Kerrang awards, Kerrang TV and Kerrang tour. Kerrang is the world’s biggest selling weekly rock magazine, their audience is mainly those who like the genre ‘metal’ and ‘live music’ which tends to be focused on the younger generation (teenagers & young adults).

Q is a popular music magazine published monthly in the United Kingdom. Q was first published in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. The publishers of Q magazine are Bauer media group. The circulation of Q magazine is 80,418.

There is also a Q TV television channel in the UK. Q also holds a yearly awards ceremony called the Q Awards. Q has a history of associating with charitable organizations, and in 2006 the British anti-poverty charity War on Want was named its official charity. The magazine has a close relationship with the Glastonbury Festival, producing both a free daily newspaper on site during the festival and a review magazine available at the end of the festival. Editor- Paul Rees.

This magazine has an image that dominates the page and is slightly offside; the artists are posing with a direct mode of address, this engages the audience. The masthead is a serif font, using the house colours; red, white and black, these colours also feature over the whole cover. The cover has a total of 3 layers. Other conventional features of this magazine are the puffs and buzz words such as; ‘SXSW special’ and ‘rolling stones exclusive’ this offers incentive. There are several call outs on this magazine including ‘jack whites shock new album out this week’ and ‘first major interview’, this grabs the target audience and offers incentive to buy the magazine, It also offers the chance for the customers to get to know the artists personally. The target audience for this magazine could be all ages from teenagers up to late 30’s, this is because this particular magazine focuses on who’s on trend and what the public has an interest in rather than a specific genre.

This magazine has an image is centred on the cover; most of the artists are posing with a direct mode of address however they have also made it seem as if the band are just mates having a good time, this engages the audience. The masthead is a sans serif font, using the house colours; red and white, gold also features over the cover. The cover has a total of 3 layers. Other conventional features of this magazine are the puffs and buzz words such as ‘the world exclusive’ and features another band called ‘green day’ however the main feature is take that with the subheading ‘back for good?’ suggesting that inside may be an interview and a chance for the reader to get to know the band better, this offers incentive. The title of the band ‘take that’ is written in a sans serif font, the band themselves are bundled together possibly portraying that thing are moving up and forward for them which also ties in with the ‘back for good?’ slogan with a possible double meaning of the ‘good?’, as if the magazine are asking is this really a ‘good’ thing?.The target audience can be all ages from teenagers up to late 50’s as it features all and any singers that have been or are stating to be famous.

Both of these magazines tend to focus on artists who fit the public trend and have been criticized by other magazines for ‘playing it safe’ and not being afraid to support a specific genre such as Kerrang who focus on the rock/metal genre which is a niche market. Both magazines use 3 layers and similar house colours, however the featured front cover of Q tends to focus on a specific band very closely and NME appears to include lots of other bands in trend. Q tend to stick with a sans serif font giving it a more formal look than that of NME who use serif font and appear more edgy, this could be related with the genre and choice of artists that the magazines choose to feature. The layout of both of these magazines are completely different in the sense that Q appears more formal and organized with the basic appearance of their magazine however NME feature more news and are a more complicated cover.

This magazine has an off the side picture using a direct mode of address this engages the audience and no more than two house colours, being yellow and black these are bold and yet simplistic. The masthead is san serif font, bold and stands out well with the background. The cover has a total of three layers. The typography of this cover, style and language of text e.g. the bold larger text with the band name ‘paramore’ and the colour and boldness of the two words ‘Hayley’ and ‘your’ this suggests that the reader can get a more intimate relationship with this famous singer and get to know her better if they bought the magazine.

This magazine also uses a lot of buzz words such as ‘plus’ and ‘special’. It also uses puffs such as ‘win 15 pairs of VIP tickets’, this offers incentive. This magazine would be considered exclusive readership because it’s directed at a specific target audience (those who like live music and alternative music such as the bands displayed on the magazine ‘foo fighters’ ‘ bullet for my valentine’ and ‘flyleaf’). The text ‘poster special’ is anchorage text. There are several call outs (screamers) on this magazine, such as ‘huge 7 day rock guide’ and ‘the best album you’ll ever hear’ this is to grab the target audience and make them want to buy the magazine.

This magazine has a central image with a direct mode of address which also relates to the genre because he is from a rock band called Black Veil Brides and this particular magazine is exclusive readership to those who prefer rock/live music and is also directed mostly at teens and young adults. It also has several other pictures of rock celebs dotted over the cover all using a direct mode of address. It has three house colours being red, yellow and white. The masthead is serif font with a special effect which looks a little like shattered glass. Other conventional features of this magazine are the puffs such as ‘UK’s biggest gig guide’ and ‘all time low want you: be their roadie for the day’ this offers incentive to buy the magazine. It also uses call outs such as ‘is Andy Six the new god of rock?’ and a strap line/strip down the side of the magazine advertising the ‘5 awesome posters’ included with the magazine this also offers incentive. The typography of this magazine such as the bold and colour used on ‘biggest’ to emphasize the word and make it stand out more effectively. It has a total of 3 layers.

Both of these magazines are ‘Kerrang’ magazines and so having the same design and effective use of house colours being yellow and black; these are called the ‘brand design’.Similarities between most of Kerrang’s magazines including these two would be the masthead which uses a smashed glass effect, a way of interpreting this would be to say that the effect gives the impression of rock music, as well as the layout of the magazine. Another is the use of images that have direct modes of address; this could be a way that the brand engages its target audience. The typography kerrang are famous for using is sans serif as it’s easy to read and is like part of the magazines brand design.

This double page spread has a main image with a direct mode of address this engages the audience; It sticks to no more than two house colours being red and black which matches lily’s clothes. The quote from Lily Allen acts as a call out as it’s something of a personal opinion from lily and makes the readers feel as if by reading they will have a personal connection with lily. The effect used on the quote makes it appear as if it could have been separate letters stuck on the magazine, this is interesting and adds visual appeal. The audience of this magazine would most likely be teenagers and up as there is a lot of writing and it is written in a small font, whereas with younger targeting magazines such as top of the pops they tend to use a more childish looking font and the size is a lot bigger with the less writing.

This double age spread has a main image which dominates the page, the artist is posing with a direct mode of address this emphasizes that it’s a personal interview article, The pose is also portraying sex appeal as well as the clothing of the artist this suggests the audience could be majority male. It’s written as an interview to allow the reader to feel as if they are getting to know the artist more personally. The title features the house colour red which stands out against the black and white giving the page a dramatic appearance.The text underneath the title ‘wild child’ outlines what the article will consist of and is known as feature text, it often includes buzz words and puff to offer incentive for the reader and make them want to purchase the magazine.

Comparing double page spreads;Both examples have a main image that dominates the page and has a direct mode of address, they also both include effects on the titles of the pages. However the articles are not presented in the same way, the first example is written as if it’s a simple article on the life of lily Allen with the odd quote from lily herself added in, On the other hand the second example is written as an interview, this appears more personal as it seems like Taylor monsen is speaking directly to the reader about her experiences.Both articles appear to be edgy and creative and seem too have the same target audience.Both magazines also use pull quotes next to the text beside their images.

The layout of this contents page from ‘NME’ has been divided up with the images centred in the page and the text surrounding them. Headings have been placed accordingly to the types of information of the right hand side; the information has been split into 5 sections. The organisation of the page is simple and a mix of columns and boxes. It appears that the feature of this magazine has been placed in the centre of the page; this draws your attention to the particular feature. There are only two main images of one particular artist, there are no other images featured on this page. The five categories used in this page are news, radar, reviews, live and features, these effectively allow the reader to locate the exact information they are looking for. Articles are promoted here by displaying the artists name with a small sub heading as to what the article is about. The use of bold and underlined font is effective because it draws your eye to the particular words; this is to signify the importance of them. Other features included on this page are advertisements placed at the bottom for subscription to the magazine. Institutional details are included in various places of the contents page including the advertisements.

The layout of this contents page is divided into clear sections made up of mostly squares and the column at the side; headings are placed accordingly to the feature information of the magazine. Primarily at the side where the information has been divided into nine sections, this makes it easier for the reader to locate the exact information they are looking for. The main feature of this magazine has been placed near the centre slightly off side and the image has been made larger than the others this signifies its importance in relation to the other articles. Appropriate captions have been placed underneath all headings providing a small amount of information about what the article will feature, this acts as a call out to try and grab the readers attention and make them want to read the article. They use a lot of bold/italics/underline on this page to draw attention to the words that possess more importance. Editorial features such as the editors letter at the top of the page is a key feature placed in many other magazines contents pages. The quote displayed at the top of the page acts as a lure.

The similarities between these two contents pages are the layout and way they choose to organise their information for each week. The differences are the amount of detail and information involved, the NME contents page is more basic and simple however the Kerrang contents page has more information and images. Kerrang also supply a lure in which they catch the reader’s interest and more images to stimulate their interest however NME have only one image. They both have similar house styles.