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A section of research from a broader study by Dubit into how children use Facebook, specifically for gaming. Includes information on who is on Facebook and what they are doing there.
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DubitKids and online gaming
Focus on Facebook usage
and games [USA]
Use of Facebook
There were no 13-14 year olds who
said they don’t know what Facebook is!
Have their own account
Boys 32%; Girls 36%
Under 13s 21%; 13-14s 73%
9%0%
15%
31%
1%1%
9%
34%
Yes, I have my own account / profile
Yes, I use my parent's account or they show me stuff on Facebook
Yes, I use my brother's or my sister's account
Yes, I use someone else's account
No, I don't use Facebook - my parents won't let me
No, I don't use Facebook - I'm not interested
I'm not sure
I don't know what Facebook is
Parents won’t let them
Boys 30%; Girls 33%
Under 13s 38%; 13-14s 12%
U13-Facebook Users
17%Total: 20% 19%
28% 28%
48%
61%
79% 81%
44%
Age:
Use of Facebook
6% 9% 9%15% 15%
35%
54%
71% 75%
34%
11%11% 10%
13% 13%
13%
7%
7%6%
10%
6 7 8 9 10 11 12 13 14 Total
Yes - Someone Else's Profile
Yes - Own Profile
Membership / use of other sites
67%
0%
1%
1%
5%
5%
5%
16%
17%
None of these (excluding Facebook)
Under 13s 75%; 13-14s 44%
None of
these
44% are either a
member of
Proportion who either have an account with
these websites, or use somebody else’s
account to access the website
Windows Live
Messenger
or use somebody else’s
account to access it
Membership / use of other sites, by age
Proportion who either have an account with
these websites, or use somebody else’s
account to access the website
NB: The ‘None of these’ figure excludes
those who use Facebook
87%
80%
58%
44%
18%
25%
54%
79%
5%
8%
19%
11%
21%
33%
4%
7%9%
2%
4% 7%2%
5%
0%
1% 2% 1%1%
1%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
6-7 8-10 11-12 13-14
None of these
Yahoo
YouTube
MySpace
Google+
MSN / Windows Live Messenger
Hi5
Bebo
Facebook for U13s
Of those interested and who currently have a Facebook account, 37% said they would
definitely transfer their account to the new service, and 31% said they probably would
38%
28%
34%
22%
14%
14%
25%
26%
25%
21%
27%
26%
19%
24%
20%
25%
23%
27%
38%
32%
28%
6%
11%
10%
13%
10%
18%
11%
10%
10%
12%
10%
12%
17%
12%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
11-12 Girl
11-12 Boy
8-10 Girl
8-10 Boy
6-7 Girl
6-7 Boy
Total
Definitely yes Probably yes Not quite sure Probably not Definitely not
Whether they would be interested in signing
up for a new Facebook for under 13s
Desired games on a Facebook for U13s
What kind of games they would like to
see on a Facebook for under 13s
Games on Facebook
For kids who play games on a computer, phone
or tablet, 32% play games on Facebook
25% of all kids said they played a game
on Facebook in the last month
32% 32%
10%
19%
42%
58%
Boys Girls 6-7 8-10 11-12 13-14
Games on Facebook
Facebook is a popular
destination for games....
Of the13% of kids who played
in the last month
84% of them played it on
The games most played on Facebook are:
12%
11%
6%
6%
5%
4%
4%
4%7% 4% 2%
2% 1%
Compared to...
