AbZorba Games SA

© 2012 AbZorba Games S.A. Confidential

“The most successful games have one thing in common:

They bring people together.”

Charles Darrow Creator of Monopoly

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Hub of Fun™ AbZorba Creates Mobile Social Casino Games


“Perfect Storm”

AG has a market leading offering at the intersection of the largest internet growth segments:

Mobile Social Casino Games

• Mobile Apps - 25 Billion downloaded in 2011 of which 16 Billion were games (67%)

• Micro in-game purchasing - $2.6 Billion in 2011 projected $4.6 Billion by 2015

• Social networks such as Facebook and Twitter total over 1Billion users

• Virtual and Real Gambling worlds projected $100Billion by 2016


Addressable Market Size “Juniper Research estimates that mobile gambling could reach a global figure of US$100bn by 2017, driven by social gaming and the development of mobile wallets”

UK – MAY 23 2012 JUNIPER RESEARCH

“Juniper Research finds that a growing user acceptance of in-game purchases and a sharp rise in smartphone adoption will push sales of in-game items from$2.1billion in 2011 to $4.8billion in 2016

UK – 10th JANUARY 2012: JUNIPER RESEARCH

“Mobile Games market will reach $11.4 Billion by 2014. That’s a big number. Compare that to the Video Game market revenue of $18.58 Billion and Movie Box office receipts of $10.16 Billion for 2010” UK – OCT 2011: GARTENR RESEARCH


AbZorba Milestones

• Formed Sep 2011 – spin out by Vtrip Group • Proven international management – multiple start-ups • Title poof of concept Blackjack 21 Android

– Over 800,000 installation and rising, $100K plus revs • Angel funding secured: €6 figures! • Team of 6 – burn rate sub €18K/m • iOS Publishing Distribution Partnerships:

– 6Waves USA Pledging 200,000 installs in 2 months • Social Distribution Partners for Blackjack Pro

– Papaya – 40m gamers • Real Money gambling affiliate – 50% net rev share • US Registration – Delaware

– earnings in $ but costs in € (Dev center in Europe)


Title Milestones • TODAY:

• Live Blackjack21 Android • Over 600,000 installations

• Live Blackjack21 Pro Android • Over 90,000 installations

• Live Poker Android – just launched • Live Roulette Android – just launching • AGON™ Mobile Social Platform –live B2B play

• JUNE: • Live Blackjack21 iOS • Live Poker iOS • Live Roulette iOS

• NEXT: • VIP HIGH-ROLLER SUITE ON ALL GAMES • LIVE BINGO • LIVE SLOTS, • LIVE HORSE & DOG RACING


Table & Screen Shots


$100 Billion in Colliding Worlds

• AbZorba’s B2B opportunity lies between the colliding worlds of Virtual and Real gambling

• Real gambling has identified social games potential but don’t have immediate access

• Virtual games are a natural feeder for affiliate and white label Real gambling, betting and lottery sites

• Real gambling is leaving $4B revenues on the table • Path from Virtual to Real casinos will generate a rich

seam of new customers


AGON™ Gaming Platform

• Linking Virtual gamers to Real Gaming sites • Turnkey White Label & Affiliate Program Solution • DNA 5 years experience in mobile social platforms

and games for carriers Vodafone, Cosmote & Wind • Fully hosted, managed and scalable • Targets casino, betting and lottery partners • Targets casino tech companies • Dual ownership of database • AG retains IP


B2C & B2B Revenue Models

B2C: • Free-to-play or ’Freemium’ • Revenue from:

• multiple streams of in-game purchases: chips, virtual goods etc • advertising and offer walls

• Billing partners Google Check-Out, iTunes, PayPal, Fortumo, credit cards

• Lifetime player value $80+ B2B • Real money gambling affiliates

– 50% Lifetime revs from all accounts generated through AG • White Label licensing of AGON and titles

• Set-up fees circa $50,000 per partner – 50% Lifetime revs from all accounts generated through AG

– Lifetime player value estimated $400+


Title KPI’s Blackjack 21: • POC Revenues $10k/ month and rising • No Marketing spend as yet!

• User retention rising: • Jan - 6.5% • Feb 10% • Mar - 18.2% • Apr - 22%

• Usage: • 30 days – 22% target 30% • 60 days – 12% target 25% • 90 days – 6% - target 20% • 120 days – 3% target 15% • 180 days - 1% target 5%

• Average conversion rates (3 months) • Users to paying - 0.8% - Target 3% • ARPPU - $21/month


Competitive Landscape

• Games B2C • AG Hub of Fun is a collective of Live Multiplayer games positioning it

within the the top 3 of games producers. Only a handful of studios have as many casino games or are in multiplayer live player format

– Dragonplay • 1Casino games • Raised $14m May 2012 Accel Partners • AG advantages – White Label/Affiliate program and Hub of Fun portfolio

– Zynga • Largest online casino • IPO $20B valuation

• AGON B2B • AG differentiates its self by white label and affiliate program

– No other social games platform offers a casino suite


Management Team Dimitris Tsigos Co-Founder & Chairman

– Founder & CEO Virtual Trip Group Eco-system of 10 tech companies invested €4.5M,10+ different ventures – European President of Federation of Young Entrepreneurs 40K members

Andrew Hughes Co-Founder & CEO

– Co-founder Mobile Marketing Association (MMA) – Co-Founder – Brainstorm Marketing, acq. by Opera – Co-Founder – Airtime Angels, acq. by Advanced Telecom – 10 years as Principle Consultant – Mobile EMEA Consulting

Manos Moschous Co-Founder & CTO

– Co-Founder MVNS – Mobile Social, 2008 – present mobile social content platforms to Vodafone, Cosmote & Wind – Co-Founder Mobile Security Surveillance


Thank You

Contact: Andrew Hughes Co-Founder & CEO

+34 667 802643 [email protected]

www.abzorbagames.com


mailto:[email protected]

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AbZorba Games SA