About Anchorman 2By Maral Cavner

IntroductionMaral Cavner is an executive

board member with Teen Challenge, an organization serving young people who are struggling with life-controlling addictions. As a student attending school in Atlanta, Maral Cavner had the opportunity to act alongside Will Ferrell, Steve Carell, and Paul Rudd in the feature film Anchorman 2: The Legend Continues.

About the Sequel to AnchormanThe sequel to the comedy Anchorman:

The Legend of Ron Burgundy will be released on December 20, 2013, and the film’s aggressive promotional campaign has ramped up as the date draws near. In one of the more peculiar and noteworthy marketing displays, Boston’s Emerson College will temporarily rename its communication school The Ron Burgundy School of Communication.

ConclusionThe renaming, which will take place on

the fourth of December and last for just one day, will be accompanied by a press conference during which Will Ferrell (as Burgundy) will share his journalistic career path with Emerson students. The press conference will be followed by an advance screening of Anchorman 2. While the event will no doubt be comical, the film’s marketing campaign shows just how powerful and innovative media initiatives can be in this day and age.