AARON PAUL

BY

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INTRODUCTION

There are many different media outlets which can be used to promote the new “Need

for Speed film”. These media outlets range from television shows, radio shows, social

networking, steaming websites etc. These promotions are designed/used to reach

the largest amount of people possible and then to inform/excite them about the

Upcoming Release, then to make the audience want to go watch the film. However

This particular film is only advertised on specific television channels (BBC, E4, Dave

etc.) to reach the intended target audience which is male teenagers and young

adults.

TELEVISION

In my opinion television is the most effect media outlet when gaining an audience, as

Producers and the director get the chance to display there film by the use of trailers.

This allows the audience to see and hear the content which could persuade them to

watch the film. I also feel this is an effective way of promotion as not just the intended

audience watch the trailers but the whole general public who just happen to be

watching the television at the time the advertisement is broadcasted on air. Aaron

Paul made multiple appearances on television to promote Need for speed the most

notable one being on the BBC show Top Gear. This appearance linked into the film

itself as both the television show and the film are themed about cars.

INTERNET (E3 APPEARANCE)

Another clever way the game was advertise was by Aaron Paul making an appearance

at E3 (Gaming convention) and talking about the upcoming film. I thought this was

clever as the based target audience was fans of the Need for Speed game series,

which the film is loosely based off. This demographic was then shown the trailer of

the film which may have made them want to go watch it in cinemas. As this was

viewable by streaming on the internet it means that thousands of people would have

been watching from home as they wouldn’t have been able to go to E3 in person.

WHY WAS AARON CHOSEN FOR THE ROLE?Aaron Paul was the chosen for the main role of Tobey Marshall

for a number of

reasons. As he is a relatively new actor in hollywood since his success from the show

breaking bad, he is ideal to become the next big male star as his isn’t too well known

yet. Fans from breaking bad would also be interested in watching Need for Speed as

he is the main role, due to the popularity of breaking bad I would say that is a large

chunk of the demographic who went to watch this film. I would also say the casting

producers chose him as he would interest young women who may have a crush on

him. Having a celebrity such as Aaron in a film would be great for profits as they could

use his face as the main headlines in there promotion for the film.