2012 03-19

Update Week of March 19, 2012

Snapshot of Internal Developmentsand Progress Towards Goals

Operations Changes

• Mr. Brent Vale decided to leave the team to explore other opportunities

• Hired Ms. Tiffany Namwong as Operations Asst.

Fundraising and Networking Efforts

• YetiZen

• Game Dojos

Progress on the Technical Front

• (Desktop) Proof-of-Concept

• (Mobile) Overall Progress

CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

Fantasy Hip Hop Rises to the Top at the GDC

On Wednesday, March 7 Fantasy Hip Hop seized the opportunity to enter in the “Get-in-the-Game” pitch during the GDC (Game Developers Conference). FHH entered the final round in the top 5. While the Fantasy Hip Hop had the best pitch by far, YetiZen chose the one team of the 5 with an already-released product. After an exciting presentation, FHH was overwhelmed by the audience response and was mobbed by a group of investors, game designers and YetiZen staff for video interviews.

We will also be attending a valuable networking opportunity at YetiZen - March Mixer MadnessTuesday, March 27, 2012.

Most importantly, the CEO of YetiZen, Sana N. Choudary, extended a personal invitation to Jason to participate in the August accelerator round.


Fantasy Hip Hop Secures Valuable Partnership with Game Dojos

The most exciting development involving Game Dojos will provide the most critical partnership which will help solidify the future success of Fantasy Hip Hop. Game Dojos, helmed by Ann Burkett of It Girl! and Top Girl! fame and Simon Amarasingham co-founder of dsonic and mentored by industry innovators, has given given Fantasy Hip Hop the key to an important door: Acceptance to their accelerator. Not only is our company considered to be “mature” by their standards due to our successful completion of the fundraising hurdle, Game Dojos will be providing game advisory and deal negotiation services when it comes time to work with big publishers and investors.Most importantly, Game Dojos have committed themselves to raising more money on our behalf over the next two years.Additional benefits FHH will enjoy as a Game Dojos partner are:* Access to large discovery and distribution networks* An overall support system which will provide us with a deeper understanding of specialized game markets Fantasy Hip Hop will attend the "Designing for Monetization" session on Monday, March 26th led by Cynthia Woll best known for her work as Creative Director for Disney Mobile for the critically-acclaimed iPhone game “Where’s My Water?”


(Desktop) Proof-of-Concept ProgressCompleted

• All 7 quests

• Build of game which allows you to play through start to finish (with minor speed and performance issues)

• Experimental build of the game which increases the speed substantially (no known no known speed/performance issues)

• A key selling point developed for this version is the ability for the user to vote Like or Dislike on the radio which will power the music analytics feature.

In Progress

• Schedule and record dialog voiceovers

• User feedback testing


(Desktop) Progress - Individual AssignmentsCompleted

• Compile IPC build for WindowsIPC:inter-process communication in which data is moved between more than one process simultaneously

• Make conditional scene objects (e.g. a gate, a door) appear faster

• Refresh player office after party throw

• Fix incoming calls not showing up

• Need to double check conditional show for portal


In Progress• Test current multi-thread build and IPC build

• Finalize Dialog and Quest DescriptionsAudio work

• Walked over railing on spiral stairs in club traction and was trapped in corner

• Agents and escape tunnel late to the after party

• Put "uPad CypherStudio" in 801

• Speed Up incoming phone calls

• Logout function

• Still improving this version

(Mobile) ProgressCompleted

• Completed 33% of the game design documentThe final draft is due April 11th.

• Basic UI wireframes are completed

In Progress

• Basic UI wireframes require real image placeholders instead of placeholder images

• Work on defining the mechanics behind how dance will be incorporated in mobile game

• Focus on details and complexity of avatar customization

• Matt (3D artist) is participating in draft 2 to include 3D renders

• Decide how much real-time 3D art will be used versus pre-rendered 3D images



* Use profits from mobile to support development

* Shows long-term vision for FHH brand

* Prototype available to demo to investors Summer 2012

FHH will use developed elements such as server code, 3D models and animations from the desktop version as possible to complete the mobile game.

Entertainment & Humor

2012 03-19