Popcorn Sale 2012“Raising the Bar”

BSA West Central Florida Council

wcfcpopcorn

Why sell popcorn?

• Promotes scouting

• Pays for pack events - camping, trips, less out of pocket for parents

• Promotes social skills and responsibility for the scouts

• Helps support council

• Official scouting product

2012 Popcorn Sale

1. Exciting NEW products and improvements

2. One-stop shop at www.trails-end.com

3. Simple steps for GROWING your sale

4. Best ways to SELL

5. INCENTIVES that motivate!

What’s in it for YOU!

Product Improvements

36% Increase in nuts in Caramel Corn with

Almonds and Pecans!

0g trans fat across the entire product line

Product Improvements –!

Significantly improved flavor in all microwave products:

Unbelievable Butter Microwave Popcorn• Now LOADED with more Butter than ever before!

Butter Light Microwave Popcorn• Tastes better than most regular butter popcorn!

Kettle Corn Microwave Popcorn• Now sweeter and crunchier than ever!

0g trans fat across the entire product line

NEW Products

NEW Chocolate Lover’s Collection

•Chocolatey Caramel Crunch•White Chocolatey Carm Crunch•White Chocolatey Pretzels•Milk Chocolatey Pretzels

0g trans fat across the entire product line

NEW Products

NEW Premium Chocolate Lover’s Collection

•White Chocolatey Caramel Crunch•Chocolatey Caramel Crunch•Chocolatey Peanut Clusters•White Chocolatey Pretzels•Milk Chocolatey Pretzels

0g trans fat across the entire product line

NEW Products

NEW Sweet & Savory Collection

•NEW Sour Cream & Cheese Corn•NEW Milk Chocolatey Pretzels•Butter Toffee Caramel Corn

0g trans fat across the entire product line

NEW Products

NEW Cheese Lover’s Collection

•NEW Sour Cream & Cheese Corn•Cheddar Cheese Corn•White Cheddar Cheese Corn

0g trans fat across the entire product line

NEW Products

NEW Double Caramel Crunch

with a hint of cheese

NEW Stand-AloneCheddar Cheese Corn

0g trans fat across the entire product line

Popcorn For Our TroopsOver 1.3 million donations since 2007

$30 Silver Level Donation $50 Gold Level Donation

2012 Product Line

Premium Chocolate LoversChocolate Lovers$50 Military DonationSweet & SavoryCheese LoversDouble Caramel CrunchWhite Chocolatey Pretzels18 Pack Kettle CornCaramel Corn with Almonds & PecansChocolatey Triple DelightButter Toffee Caramel Corn18 Pack Unbelievable Butter18 Pack Butter LightCaramel CornPopping Corn

Did you know……

• 30% of every product sold goes to YOUR troop/pack.

• 30% goes to WCFC

• Council sponsored sales are the ONLY ones a scout can wear his class A.

Did you Know…..

It costs 1.5 million dollars a year to maintain our local BSA camp

facilities :

Soule and Sand Hill.

“Goal Setters R Goal Achievers”

Pack 422 $11,903

Pack 475 $16,721

Pack 407 $18,109

Pack 9 $20,595

2010Pack 55 $12,722

Pack 407 $18,850

Pack 9 $20,112

Pack 475 $20,144

2011

“Raising the Bar”

• Troop 26 $ 6,982

• Troop 64 $ 7, 543

• Troop 263 $ 9, 194

• Pack 422 $ 9, 393

• Troop 313 $10,540

• Pack 7 $11, 464

2011 Champion units

“Raising the Bar”

WCFC 2011 GOAL

$350,000Every scout & unit participates

Popcorn Sale 2012

How to Achieve our Council Goals and

MAKE IT WORK!

How to make it work

- What to do BEFORE the Sale

- - What to do DURING the Sale

- What to do AFTER the sale

Before the Sale

Get parent/boy buy-in

• Work smart - not hard!

• Decide what ways to sell

• Get a team of helpers together

• Look at calendar

• Make a plan

• Be in the know!

How to make it work

Set goals-

For scouts & for unit

Share the burden…

How much for each

Scout?

How to Make it work

Hold a fun, crazy sale kickoff

Build the BEST Popcorn Kickoff!

The kickoff is the single most important factor for you to have a good sale

Have a 30-minute fun-filled Popcorn Kickoff:• Make it FUN and FESTIVE!• Show parents what’s in it for them• Have giveaways and prizes

• Prepare your Scouts

• Have role plays and practice the sales script• Help your Scouts gain the confidence to sell!

How to Make it Work

• Be organized

• Give parents step-by-step info/dates

• Use facebook

• Use a unit webpage

• Get the BOYS excited

• Stay informed

• Keep parents informed

How to Make it Work

Keep track of your progress

How to Make it Work

Offer prizes…

Like an

event night…

Soule S’more Hoe Down mid sale rally

2011 popcorn sale

How to make it work

Make a unit tradition….

pie your leader for $300 in sales $300 club T shirts

How to make it work

Give away stuff….

How to make it work

RECOGNITION!

Top sellers popcorn sale 2011

Participation patches

How to make it work

MAKE IT FUN!!

Prize-a-palooza!!

COUNCIL PRIZES

TRAILS END PRIZES

(feel free to add unit level prizes)

$15 Gift Card

LEGO CreatorBlue Roadster

Nalgene Water Bottle

2012 Scout Reward Levels

Sell $250 Sell $350 Sell $450$10 Gift Card

Binoculars

Multi-function Knife

$20 Gift Card

LEGO CreatorPropeller Adventures

6-Piece Camp Kit

Physical prize options available at lower levels.

2012 Scout Reward Levels

Sell: $650

$850

$1,100

$1,300

$1,800

$2,300

Gift Card: $30

$40

$55

$75

$110

$150

OR

Trail’s End National Rewards

Funded by Trail’s EndFace-to-face, online and mobile sales count!

$600 ClubEarn a $20 Amazon.com or Walmart Gift Card!

$1,500 ClubEarn a $50 Amazon.com or Walmart Gift Card!

College Scholarship: Sell $2,500 once and 6% of your total sales each yearis invested in your own college scholarship account

The Incentives Keep on Coming!

Sell $6001. $20 gift card from the Rewards Program $450

Level

2. BONUS $20 gift card for the $600 Club

3. BONUS xxx incentive from the council

4. Pie in the Face from your unit

Build everything in your unit-level incentives around the $600 Club!

The Incentives Keep on Coming!

Sell $15001. $75 gift card from the Rewards Program $1300 Level

2. BONUS $20 gift card for the $600 Club

3. Pie in the Face from your unit for the $600 Club

4. BONUS $50 gift card for the $1500 Club

The Incentives Keep on Coming!

Sell $25001. $150 gift card from the Rewards Program $2300

Level

2. BONUS $20 gift card for the $600 Club

3. Pie in the Face from your unit for the $600 Club

4. BONUS $50 gift card for the $1500 Club

5. Top Seller Prize from your unit

6. Scholarship Program from Trail’s End

Council Prizes

• Boys who hit $325 earn the “Raising the Bar” Patch

• $100 online sales- online patch

• Name listed by unit on the Colonel’s Corner website and Facebook

TOP online seller in council

Earns an extra $100 gift card

Council Prizes

• $600 in sales by Oct 15= invitation to S’more Hoedown camp fire.

• $600 in Sales by Oct 31= invitation to JumpZone celebration party.

Council Prizes

Weekly Drawings

Each filled up order sheet/or $600 sales is an entry into the drawing. Name stays in whole time.

Week 14 theme park

tickets

Week 2

iPod

Week 3

BSA tent

backpack

& sleeping

bag

Week 4

IPad

Council Prizes

Top three Boy Scouts

Top three Cub ScoutsWill earn an extra bonus gift card for

being one of the top 3 sellers council-wide.

$50/$75/$100

Council Prizes

100% participationAll registered boys participate in sale by

turning in orders.

- A FREE camping weekend at Soule or Sand Hill for the Pack/Troop

- Certificate

- Picture recognition on KK and facebook

Council Prizes

Blitz Day WinnerUnit with highest reported sales first day.

2011- Pack 55 - Unit invite to S’more Hoedown

& JumpZone Party

- recognition on KK - and FaceBook

Council Prizes

Top UNIT Sales OverallUnit with the highest overall sales

2011 Pack 475

- Ribbon flag topper

- Unit invite to JumpZone party

- Picture recognition on KK and FB.

- Perpetual plaque at council and mini plaque to keep.

Council Prizes

THE TOP selling scout from the council….

Stay-cation at a local area resort for a family of four.

Trails End Prize

• Gift cards Gift cards Gift cards

• $600 Club/patch

• Prizes

Tools for success

• Facebook Page

• Follow us at WCFCPOPCORN

• Ideas

• Reminders/updates

• Contests

• Recognition

Tools for success

Kernel’s Korner at wcfcbsa.org- Selling ideas

- How to for new kernels

- Calendar/reminders

- Forms and links

- Recognition areas

- Clip art/ presentation tools

NEW Trail’s End Mobile App

FREE mobile app allows Scouts and their families to sell anytime, anywhere.

• FREE app designed specifically for Scouts

• Available for iPhone, iPad, and Android

• Allows Scouts to take online orders on their mobile device

• Scout signs in with his account to sell Trail’s

End online

• Customer pays with a credit card

• Product is shipped by Trail’s End direct to the

customer

Wrap up

$350,000!

Give one…Get one…

Find two people, give them a good idea related to

your sale and get a good idea related to their sale.

Questions?

THANK YOU!

©2012 Trail’s End®. All rights reserved.

facebook.com/trailsendpopcorn