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#Femininsight launched by Sanoma Media: some 3.000 Belgian #women surveyed about their daily life and media usage - #research conducted by Gfk - focus on use of social networks and Facebook in particular
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http://omnimediavore.blogspot.com
10 Tweetable Truths about Belgian #Women and Use of Social #Networks
inspired by #Femininsight and @iewoman
http://omnimediavore.blogspot.com
http://omnimediavore.blogspot.com
#Femininsight launched by Sanoma Media #Belgium: some 3.000 #women surveyed about their daily life - #research conducted by Gfk in 2011
http://omnimediavore.blogspot.com
http://omnimediavore.blogspot.com
The Magnificent Six: #evasionista ,#rationalista ,#ambitionista , #traditionalista ,#harmonista ,#epicurista - research #Femininsight
10% of Belgian women
18% of Belgian women
12% of Belgian women
28% of Belgian women
20% of Belgian women
11% of Belgian women
http://omnimediavore.blogspot.com
#Femininsight
@iewoman
Youtube.com
sanomamedia.be/
communicationsolutions
56 brands3 sectors
7 subsectors
food, drinks, going out,
recipesclothing,
accessories, shoes
food & drinksfashionbeauty
beauty: personal care, hair
care, cosmetics, perfume
shopping,product usage,media, WOM, …
#Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life
http://omnimediavore.blogspot.com
http://omnimediavore.blogspot.com
truth166% of Belgian #women have a profile on a social network – 98% of them on #facebook #Femininsight
Fine... But who are these social ladies?
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35% of Belgian #women visit social networks daily – 29% never#Femininsight
truth2
evasionista dailysel idx 131
ambitionista daily sel idx 112
epicurista daily sel idx 106
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truth3
Belgian #women with a #facebook profile are loyal visitors of the social #network : 22% checks it more than once a day #Femininsight
http://omnimediavore.blogspot.com
truth4Belgian #mothers check their #facebook profile once a day – female #students more than once a day #Femininsight
40% of Belgian mothers living w/o partner once a day (sel idx 106)41% of Belgian mothers living with a partner once a day (sel idx 109)
15% of Belgian mothers living w/o partner more than once a day (sel idx 68)15,5% of Belgian mothers living with a partner more than once a day (sel idx 71)
51% of Belgian female students more than once a day (sel idx 235)
32% of Belgian female students once a day (sel idx 83)
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1 out of 5 Belgian #woman is convinced that #social #networks enrich her social life #Femininsight
truth5
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Women who think social networks enrich their social life are younger than 24, living with their parents and earning - € 1000/m #Femininsight
truth6
younger than 24y : 28,6% (sel idx 156)
living with parents: 29,4% (sel idx 161)
earning less than €1000/month : 25,5% (sel idx 139)
http://omnimediavore.blogspot.com
truth7
The #ambitionista, the #evasionista & the #harmonista are convinced that social networks enrich their social life #Femininsight
http://omnimediavore.blogspot.com
62% of Belgian #women surf the #Internet for private use 7/7 days; #evasionistas, #ambitionistas and #harmonistas - types #Femininsight
truth5truth8
evasionista dailysel idx 115
ambitionista daily sel idx 112
harmonista daily sel idx 102
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17% of Belgian #women agree with the fact that #Internet help them to avoid ‘bad buys’ #Femininsight
truth9
http://omnimediavore.blogspot.com
1 out of 5 Belgian #women uses the #Internet to compare products/services once a month and 1 out of 4 does it a few times a month
truth10
between 25-34 y.o.rather a few times a month 31% (sel idx 121)between 35-54 y.o. rather once a month 23% (sel 110)younger than 24 y.o. rather once a month 23% (sel 110)
women with children at home rather a few times a month 26% (sel idx 103)women living with their partner without children rather a few times a month27% (sel idx 105)
http://omnimediavore.blogspot.com
The Belgian #woman does not exist : she’s different #types with different needs. #Femininsight includes a typology of 6 different #women
But in the end...
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The #evasionista, the #ambitionista and the #traditionalista are the three most extreme types in the universe of #Femininsight
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The #rationalista, the #epicurista and the #harmonista are the three most common types in the world of #Femininsight
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The #evasionista is a down to earth, optimistic #woman.She's not afraid for new #challenges #Femininsight
10%
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The #ambitionista is a young lady that strives for social #status through #career and #style #Femininsight
11%
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The #harmonista is a thrifty and quite traditional #housewife. She avoids the unexpected - #Femininsight
18%
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The #rationalista: a rational #woman in #control of her freedom. She enjoys the simple things in life #Femininsight
28%28%
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The #epicurista is a stylish and #trendy #woman that enjoys her well-deserved luxurious life #Femininsight
20%
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For the #traditionalista #home and traditions are priorities in life #Femininsight
12%
http://omnimediavore.blogspot.com
#Femininsight
@iewoman
Youtube.com
sanomamedia.be/
communicationsolutions
56 brands3 sectors
7 subsectors
food, drinks, going out,
recipesclothing,
accessories, shoes
food & drinksfashionbeauty
beauty: personal care, hair
care, cosmetics, perfume
shopping,product usage,media, WOM, …
#Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life
http://omnimediavore.blogspot.com
http://omnimediavore.blogspot.com
Hungry for more?
• ‘launch’ presentation 29th September 2011http://cs.sanomamedia.be/files/Docs/I'm%20every%20Woman/20110929_Presentation_Event.pdf
• 50 Tweetable Truths about Belgian women, beauty, fashion, mobile & connected experiences
http://www.slideshare.net/esvean/50-tweetable-truths-about-belgian-women-9720251
http://omnimediavore.blogspot.com
Source :@iewoman #Femininsight