TOYOTAHaktan Şen

Yılmaz Kırıklı

Mustafa Gündoğan Dallı

Andrea Uso

Data Mining• Data mining is  an interdisciplinary subfield of computer

science is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems. 

Data Mining• The overall goal of the data mining process is to extract

information from a data set and transform it into an understandable structure for further use.

Data Mining• Aside from the raw analysis step, it involves database

and data management aspects, data preprocessing, model and inference considerations, interestingness metrics, complexity considerations, post-processing of discovered structures, visualization, and online updating.

Toyota • Toyota Motor Corporation is a Japanese

automotive manufacturer headquartered in Toyota, Aichi, Japan. In 2013 the multinational corporation consisted of 333,498 employees worldwide and, as of November 2014, is the twelfth-largest company in the world by revenue.

Toyota• Toyota was the largest automobile manufacturer in 2012

(by production). In July of that year, the company reported the production of its 200-millionth vehicle. Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year.

Toyota• It did so in 2012 according to OICA, and in 2013

according to company data. As of July 2014, Toyota was the largest listed company in Japan bymarket capitalization and by revenue.

Corolla

The Toyota Corolla is a line of subcompact and compact cars manufactured by Toyota. Introduced in 1966, the Corolla managed to become the best-selling car worldwide by 1974 and has been one of the best-selling cars in the world since then.

Corolla• In 1997, the Corolla became the best selling nameplate in

the world. Toyota reached the milestone of 40 million Corollas sold over eleven generations in July 2013. The series has undergone several major redesigns.

• The name Corolla is part of Toyota's naming tradition of using names derived from the Toyota Crown for sedans.

In 2013

Ocak

Şu-bat

Mart Nisan

Mayıs

Haziran

Temmuz

Ağustos

Eylül

Ekim

Kasım

Ar-alık

Satış

30 40 60 50 65 44 80 51 68 71 78 110

Corolla

10 8 19 20 30 14 49 21 19 42 40 65

10

30

50

70

90

110

Monthly Sales • In 2013 distributor of Toyota sold 747 cars.

• 337 of these cars are Toyota Corolla.

Monthly Based Corolla Sales

1 2 3 4 5 6 7 8 9 10 11 12

Erkek 6 5 8 15 18 7 29 12 9 22 18 36

Kadın 4 3 11 5 12 7 20 9 10 20 22 29

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

Man & Woman • 185 Man bought Toyota Corolla in 2013.

• 152 Woman bought Toyota Corolla in 2013.

Quarterly Toyota Corolla Sales

17%

21%

27%

35%

Quarterly sales

1. Çeyrek

2. Çeyrek

3. Çeyrek

4. Çeyrek

• In each quarter Toyota Corolla sells was increased.

1. Quarter 130

2. Quarter 159

3. Quarter 199

4. Quarter 259

Monthly Based Car Type Sales

1 2 3 4 5 6 7 8 9 10 11 12

Otomatik 6 5 7 9 12 7 19 8 4 11 9 15

Düz 4 3 12 11 18 7 30 13 15 31 31 50

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

42.5

47.5

Automatic - Manual

Automatic Type Car Buyers

75%

25%

Automatic

Kadın Erkek

Automatic

Woman 84

Man 28

Manual Type Car Buyers Classification

30%

70%

Manual

Kadın Erkek

Manual

Women68

Men157

Monthly Based Credit Usage

1 2 3 4 5 6 7 8 9 10 11 12

Toplam 10 8 19 20 30 14 49 21 19 42 40 65

Kredi 10 8 12 14 19 9 32 19 17 39 34 60

5

15

25

35

45

55

65

Credit Usage

Automatic Model Payment Types

29%

71%

Payment

Automatic Cash

Automatic Credit

Payment

Automatic Cash33

Automatic Credit79

Automatic Models Gender Credit Classification

78%

22%

Automatic Credit

Woman Men

Credit

Woman 62

Men17

Manual Model Payment Types

86%

14%

Payment

Manual Credit

Manual Cash

Payment

Manual Credit194

Manual Cash31

Manual Models Gender Credit Classification

25%

75%

Manual Credit

Woman Men

Manual Credit

Women49

Men145

Data Mining

• Most of men buy manuel

• Mens prefer using credit as a payment method in manuel Corolla purchase

• Most of women buy automatic

• Womens prefer using credit as a payment method in automatic Corolla purchase.

Data Mining

Men Credit Manuel

Women Credit Automatic

At year 2014

• Around %73 of men will buy manuel corolla with credit

• Around %68 of women will buy automatic corolla with credit

Problem Definition

• Toyota does not have a credit negotiation with any bank in Turkey.

• As we saw most of customers want to pay with credit type.

Taking Action

• Toyota and T.C. İş Bankası had an agreement that;

• İş bankası will give credit for Toyota Corolla buyers with a %0,86 interest rate for 5 years.

• Also Toyota will offer their own insurance package for free to customer who used a credit from İş Bankası.

THANK YOU !

And drive Corolla ..