BUSINESS AWARENESS & PRESENTATION

BY PRAKASH RANJAN

• For decades, the Khaitan name has been synonymous with quality fans in India. They have established themselves as the undisputed leader in air-management technology.

• The Khaitan name is renowned for innovations as well which is reflected in the design of pioneering product concepts .

• Now Khaitan is diversifying even further. Manufacturing and Trading of Electric fans, Pumps, lights, home appliances, cables, wires and circuit breakers have been added to Khaitan's portfolio. Good quality, great performance and novelty in design are some of the assured features of any product from Khaitan .

COMPETITORS

• Philips electric• Orpat electric• Usha electrics• Bajaj electric• Kriloskar pumps• Crompton greave• Havells electric and many more

MARKET SHARE2012-2013

COOLERS

KEL manufacturing fans for households and industrial usage has market share of 16% in organized market and produces 1.7 million fans every year as on FY10.

COOLERS

PRODUCT PRICING STRATEGY

• To compete with fans from unorganized sector it introduced a low priced variant fan known as Zolta. To target upper class, it is offering designer fans priced in the range Rs 10,000 -Rs 1, 00,000. This designer range is branded as Fantasy. Sales of fans have been contributing 70% to the top line in the last three years.

PRODUCTS

MAJOR BRAND

• Leon• Magnate• Agro pumps• Electric kettles• HD exhaust

VISION & MISSION

• To be a true value leader in the electric in which we compete.

• Be a highly effective, lean and fast-moving organization.

ORGANISATIONAL STRUCTURE

LAST 5 YR REVENUE

2009 2010 2011 2012 2013

Sales & operating revenues

5,29,993 5,78,998 5,81,273 7,53,212 7,90,851

2009 2010 2011 2012 2013

NET INCOME

(2,18,038) (2,40,802) (2,59,585) (4,56,660) (4,83,034)

IN LAKHS

IN LAKHS

LISTED IN STOCK

• NSE-KHAITANELE at share price RS 31.82

• BSE -504269 KHAITANELE Group at share price RS 31.19

CSR POLICY Khaitan believes in adding value to the society

which allows it to flourish. The Company funds several charitable and philanthropic organizations, under the patronage of our Founder.Many schools, colleges and several hospitals in Rajasthan, the home state of the Founder, and in Kolkata, the home city of the Company, are funded by Trusts set up by Khaitan .

ISSUSE AFFECTING INDUSTRY• A sharp drop in copper price ,the most in last six years since august

2009 in the global market. The copper is worst performing non energy raw material.

• The shares fell on worry those company holding big inventories .

sources: B S & IIN

THANK YOU