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Elevator and Escalator Market – India
February 2015
2
Executive Summary
Drivers:
Real Estate Development
Increased Migration to Urban Areas
Growth in Disposable Income as well as Aged Population
Continuous FDI Inflow
Growth in Infrastructure Investment
Market Overview
Drivers & Challenges
Competitive Landscape
Global elevator and escalator market is expected to grow at a CAGR of x% through 20-- to 20-- to reach INR yy bn in 20--
Indian elevator market is expected to grow at a CAGR of z% through FY 20-- to FY 20-- to reach p units in FY 20--
Key Trends
Challenges:
Safety Issues due to Ill-Maintained Equipment
Lack of Trained Manpower and Non-Mandatory Regulations
Introduction of Green Elevators
Emergence of Smarter and Faster Elevators
Increasing Role of Elevator Consultants
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
Key Players
Company A Ltd. Company B Pvt. Ltd. Company C Pvt. Ltd.
Company D Pvt. Ltd. Company E Pvt. Ltd. Company F Pvt. Ltd.
3
•Macroeconomic Indicators
•Introduction
•Market Overview
•Export-Import
•Drivers & Challenges
•Government Initiatives
•Trends
•Competitive Landscape
•Market Opportunities
•Strategic Recommendations
•Appendix
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
4
SAMPLE Rising real estate demand from emerging countries to boost global elevator and escalator market
• Global elevator and escalator market is expected to grow at a CAGR of P% through 20-- to 20-- to reach INR x6 bn in 20-
• Elevator and escalator market is primarily composed of two segments – new equipment installations and maintenance and modernization segments of already installed equipment
• Emerging markets such as China, India and Brazil are driving the new equipment installation market while the maintenance and modernization segment is recording stable growth in Europe and the Americas
• OTIS, Schindler, ThyssenKrupp and KONE dominates the global elevator and escalator market with a market share of around z%
Market Overview – Global (1/2)
y4
y3
y2
y1
0
INR bn
P%
20--e
x6
20--e
x5
20--e
x4
20--e
x3
20--e
x2
20--
x1
Global Elevator and Escalator Market – Size and Growth (Value-wise)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
5
SAMPLE Second largest elevator market in the world, Indian elevator market holds huge growth potential
• Indian elevator market is expected to grow at a CAGR of p% through FY 20-- to FY 20-- to reach x6 units in FY 20--
• Indian elevator market is expected to be driven by the residential real estate sector with the market opting for safer and energy efficient auto-door elevators
• The average cost of buying and installing an elevator varies from INR z1 to few millions depending upon the technology, brand, number of stops and complexity faced during installation
Market Overview – India (1/2)
0
y4
y3
y2
y1
y5
Unit
P%
FY 20--e
x6
FY 20--e
x5
FY 20--e
x4
FY 20--e
x3
FY 20--e
x2
FY 20--
x1
Indian Elevator Market – Size and Growth (Volume-wise)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
Market Segmentation – Product-wise
q1%
q2%
Others
Residential
6
SAMPLE
Exports Based on Value – Country-Wise
a3
a2
a1
0
FY 20--
b2
FY 20--
b1
INR mn Z%
FY 20--
b4
FY 20--
b3
Exports Based on Value – Country-Wise
x7
x6 x5
x4
x3
x2
x1
p7
p6
p5
p1
p4
p3
p2 y1
y4 y7
y3
y6
y2
y5
q4
q7
q3
q6
q2
q5
q1
FY2013 FY2014
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
HS Code: 84282020 (1/4)
Export of Elevators (Value-Wise)
7
Drivers & Challenges – Summary
Drivers
Real Estate Development
Increased Migration to Urban Areas
Growth in Disposable Income as well as Aged Population
Continuous FDI Inflow
Growth in Infrastructure Investment
Challenges
Safety Issues Due to Ill-Maintained Equipment
Lack of Trained Manpower and Non-Mandatory Regulations
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
8
SAMPLE Booming real estate sector is expected to generate huge demand for elevators
• Real estate sector comprises residential housing, commercial offices, trading spaces and industrial
parks
• Government initiatives such as the implementation of the Special Economic Zone Act, liberalization of
FDI investments and PE investments in real estate has led to the development of the sector and has
indirectly contributed to an increase in application of elevators and escalators
• Use of elevators and escalators has also increased owing to rise in residential and non-residential
projects in tier II and tier III cities
• Development of the real estate sector will translate into a growth in demand for elevators in India
y3
y2
y1
0
INR tn
2018e
x6
2017e
x5
2016e
x4
2015e
x3
2014e
x2
2013
x1
p2
p1 Commercial
Residential
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
Impact Real Estate Development
Real Estate Market – Size and Growth
Real Estate Market Segmentation 20--
9
Trends – Summary
Key Trends
Introduction of Green Elevators
Increasing Role of Elevator Consultants
Emergence of Smarter and Faster Elevators
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
10
SAMPLE Porter’s Five Forces Analysis
Competitive Rivalry Bargaining Power of Suppliers Bargaining Power of Buyers
Threat of Substitutes
Threat of New Entrants
Impact
Impact
Impact
Impact
Impact
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
11
SAMPLE Key Ratios of Top 3 Companies – Operational Basis (FY 2014) (1/4)
Competitive Benchmarking (1/3)
a4
a3
a2
a1
0
%
Company C
y3
x3
Company B
y2 x2
Company A
y1
x1
Net Margin Operating Margin
• Company B recorded highest operating margin of x2%, followed by Company C and Company A which recorded operating margin of x3% and x1% respectively
• Company B recorded a net margin of y2%, higher than that of Company A and Company C which recorded net margin of y1% and y3%
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
12
SAMPLE
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Name Designation
Person 1
Person 2
Head Office Head Office
Category Products/Services
V
X
Y
Z
Private: Domestic Company – Company A Ltd. (1/5)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
Mumbai
13
SAMPLE Shareholders of the Company Ownership Structure
Name No. of Shares held
P X1
Q X2
R X3
S X4
X X5
Y X6
Z X7
Total X8
Private: Domestic Company – Company A Ltd. (2/5)
Note: AGM as of 22nd Sep 2014
x5
x1 x2 x3 x4
Foreign Holdings
Nationalized or Other Banks
Bodies Corporate
Other Top Fifty Shareholders
Others
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
14
SAMPLE Financial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR y4 mn in FY 20--, as compared to net profit of INR y3 mn in FY 20--
• The company reported total income of INR x4 mn in FY 20--, registering an increase of p% over FY 20--
• The company earned an operating margin of z1% in FY 20--, an increase of z2 percentage points over FY 20--
Particulars y-o-y change
(2014-13) 2014 2013 2012 2011
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios Current Ratio
Cash Ratio
Leverage Ratios Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Private: Domestic Company – Company A Ltd. (3/5)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
Net Profit/Loss Total Income
b3
a2
b1
b4
b2
a3
a1
INR mn INR mn
20--
y4
x4
20--
y3
x3
20--
y2
x2
20--
y1
x1
15
SAMPLE Business Highlights
Description News
Overview • Company A Ltd. manufactures, installs, maintains and modernizes escalators, elevators and moving walkways
• Installed base of more than zz escalators and elevators throughout India
Manufacturing Facility
• Manufacturing unit in Bangalore which was expanded in 20-- to thrice its initial size
Major Projects
• Bagged a contract to supply xx escalators to Delhi Metro Rail Corporation for phase III of Delhi Metro project in 20--
• Entered into an agreement to supply yy elevators and pp escalators to Hyderabad Metro Rail project in 20--
Private: Domestic Company – Company A Ltd. (4/5)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
16
SAMPLE
T O
W S
Private: Domestic Company – Company A Ltd. (5/5)
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
17
SAMPLE
Y
Y
Strategic Recommendations
X
ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT
18
Thank you for the attention
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Escalator and Elevator Market – India report is part of Netscribes’ Manufacturing Industry Series. For any queries or customized research requirements, contact us at:
Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction.
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ELEVATOR AND ESCALATOR MARKET IN INDIA 2015.PPT