Evaluation 2

How effective is the combination of your main

product and ancillary texts?

Products

Real Texts Skepta’s album cover\single called ‘Konnichiwa’ is very

simple. It is meant to be a stamp, but in the red stamp is a top of a head with a cap on. Many fans of Skepta’s may know he wears hats a lot so they would assume it is him. Furthermore, on YouTube the front of the album comes up straightaway so it is recognisable for others. This is the same for the hit single ‘Konnichiwa’. All of these are connected through the stamp which is why we chose to have similar pictures on our Digipak and Magazine advert as these are the products which are going to promote our music video.

Connection between the three products Because we only had the main artist featuring in our

digipak and magazine advert it enabled us to create synergy. Through my research, I found that synergy is vital for any professional product and therefore I took my time when planning for the there products as I wanted there to be a link. On one of the sides in the digipak, we have put this picture > and the picture on the magazine advert is very similar too so it creates a promotional package. The person in the picture is Morgan, and he was playing Arkitect, the main artist in the song so we put him on the front of both digipak and magazine advert.

Audience We tried to aim our target audience at the age group of

17-23/ teens that have an interest in the grime genre or who like artists such as Skepta, Chipmunk, Kano and Giggs.

Before we started filming, we did research on our target audience by creating a questionnaire. The questionnaire enabled me to find out how many people like the grime genre and also what ages do. This then helped me to plan and create our music video aiming towards the ages of 17-23 which was the group that said they liked the grime genre. Moreover, the questionnaire gave us ideas on locations for our music video.

Locations The music video and digipak have links with the stills in the digipak

and shots in the music video as shown below. The pictures on the right are similar to the bottom right slide on the digipak, we filmed and took stills in a carpark in Ealing. The carpark scene is one of the main scenes used in not only our music video but other Grime videos as this is one of many iconic locations. The top left and right hand corner slide on the digipak was shot at the carpark which is a link between the two products.

The background images on the digipak and magazine advert were shot outside. This was because the majority of our footage was filmed outside.

Reflection I am very happy with the outcome of my three products.

Te links I made using synergy between them all showed how I planned and synergy is key. The pre-production process of research and planning enabled me to produce three professional products and I enjoyed producing all three products, but the music video as I was able to show my creativity. The task of creating a music video took me out of my comfort zone in the fact it was a really technical process and being able to experiment with different camera technique was interesting. Using the Canon DSLR, I was able to create a believable grime music video which conforms to the grime genre.