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Digital Media Guide2016
Impertion Ltd www.engineeringshared.com 2
Rapid Growth Engineering Community
Mechanical
Electrical
Design
Civil / Structural
Maintenance
Impertion Ltd www.engineeringshared.com 3
Shared Content
“Insider”Workplace Intelligenc
e
Webinars
Job Vacancie
s
Research
CredPoints
Research
Free CAD Models
Apps
Groups
Free Templates
Videos
Impertion Ltd www.engineeringshared.com 4
Why Are We Growing So Quickly?- Engineers are rapidly adopting EngineeringShared.com
because…
More than just editorial Dynamic, interactive peer-to-peer sharing by Members that are engaged Editorial alone is being seen by many Engineers as too “old school”
Social Media 3.0 – we’re breaking the mould! We go beyond LinkedIn, Facebook, Twitter, etc Sharing of valuable free engineering tools, templates, apps and research Plus…Groups, Q&A, Answer scoring, How-to Videos, Webinars Insider – what’s it like to work as an Engineer at Company X?
Impertion Ltd www.engineeringshared.com 5
Members by Profession
Mechanical; 3134
Electrical; 2987
Civil; 2765
Design; 3417
Maintenance; 2245
Other; 987
EngineeringShared.comMembers by Profession
Profession Mechanical ElectricalCivil Design Maintenance Other
Impertion Ltd www.engineeringshared.com 6
Members by Industry
Oil & Gas
Const
ructio
n
Chem
icals
Autom
ation
Energ
y & Utilit
ies
Aeros
pace
Transport
/ Auto
motive
Manufa
cturin
gOthe
r0
500
1000
1500
2000
2500
EngineeringShared.com Members By Industry
Impertion Ltd www.engineeringshared.com 7
Members by Seniority
VP/ C Level13%
Director22%
Manager34%
Engineer19%
Student7%
Other5%
EngineeringShared.comMembers by Seniority
Impertion Ltd www.engineeringshared.com 8
Members by Region
North America22%
South America8%
Europe31%
Middle East13%
Asia-Pac16%
Russia6%
China4%
Breakdown by Region
Impertion Ltd www.engineeringshared.com 9
Engaging Our Members – Why? IDG research shows that B2B technology decision-makers download an
average of 7 informational assets as they look through their purchasing options.
Forrester Research confirms that “Getting the right prospects to view their content is the marketer’s greatest challenge.”
According to CEB research 57% of a B2B purchase decision is complete before a customer even calls a supplier.
86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors.
According to the DemandGen report, 83 percent of B2B buyers say they have turned to white papers for research. Other popular forms of content assessed by researchers included webinars, blog posts, and videos.
Webinars and online events are continuing to grow in prominence. According to research by Globalspec seven out of 10 engineers attended at least one event and 32 percent went to four or more events.
Impertion Ltd www.engineeringshared.com 10
Engaging Our Members - Marketing
Banner / Newsletter Ads
White Paper / Video Downloads
Webinars
Free trial products / demo’s
• Awareness
• Interest
• Evaluation
• Trial
• Purchase
Impertion Ltd www.engineeringshared.com 11
Sample Packages – Guaranteed Results. White Paper / Video Downloads
€95 per download Minimum package €2,375 (25 Downloads)
Webinar Registrations €130 per Registrant Minimum package €1,950 (15 Registrants)
Free Trial / Product Demo €130 per booking Minimum package €1,950 (15 Bookings)
Newsletter / Banner Advertising Newsletter Ad - €350 per newsletter Banner Ad (Inner Page) - €350 per month
Struggling to develop “killer content”? Talk to us. We can help you develop high impact content that drives engagement.
Impertion Ltd www.engineeringshared.com 12
Premium Sponsorship Packages
Gold Sponsor 15% Discount Maximum of 5 Gold Sponsors €20,000 per year “Own” a sector Customised programme to suit
your needs
Platinum Sponsor 25% Discount Maximum of 1 Platinum
Sponsor €40,000 per year Branding on Home Page “Own” 3 Sectors Customised programme to suit
your needs
Thank YouWe Look Forward To Engaging Your Brand With Our
Members!