YouTube Music - Android App
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Situation Analysis: Overview
Situation Analysis: Competitors
Points of Parity (PoP)
Points of Difference (PoD)
Situation Analysis: Current Customers
Situation Analysis: Target Customers
How YouTube Music will lure them?
Situation Analysis: Collaborators
The goal of this app will be to cater to all those:
The app will promote a piracy free environment, beneficial to the market
It will let its users access to quality content
Huge profits involved for the company
Competitors The app will take benefit of brand equity
of YouTube over its competitors The subscription rates would be
discounted during festive season for more customers
The added feature of getting to watch unlimited high quality videos, which is not provided by its competitors
Value Proposition to Customers
Value Proposition to Company
Created by Lokendra Verma, IIT Bombay,
during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.