YouTube Music - Android App

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  • YouTube Music

  • EXECUTIVE

    SUMMARY

  • SITUATION

    ANALYSIS

  • Situation Analysis: Overview

  • Free version

  • Premium version

  • Situation Analysis: Competitors

  • Points of Parity (PoP)

  • Points of Difference (PoD)

  • Situation Analysis: Current Customers

  • Situation Analysis: Target Customers

  • How YouTube Music will lure them?

  • Situation Analysis: Collaborators

  • GOAL

  • The goal of this app will be to cater to all those:

  • The app will promote a piracy free environment, beneficial to the market

  • It will let its users access to quality content

    anytime, anywhere

  • Huge profits involved for the company

  • STRATEGY

  • Consumers

  • Competitors The app will take benefit of brand equity

    of YouTube over its competitors The subscription rates would be

    discounted during festive season for more customers

    The added feature of getting to watch unlimited high quality videos, which is not provided by its competitors

  • Context

  • Value Proposition to Customers

  • Value Proposition to Company

  • TACTICS

  • Price

  • Incentives

  • Distribution

  • IMPLEMENTATION

  • Advertisement

  • Offers

  • SUMMARY

  • Created by Lokendra Verma, IIT Bombay,

    during a marketing internship by Prof.

    Sameer Mathur, IIM Lucknow.