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Created by Cagdas "Chad" Toprak
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Success of small-size/low-budget video productionteams with use of online video sharing websites
Presented by Cagdas “Chad” Toprak
Why online video sharing websites are being preferred over traditional means of watching video
Using YouTube as a stepping stone to further develop the “Social Capital”
Examples of the use of online video
Why do we prefer online videos?
>
Simplicity
On-demand video
Have YOUR say
BUTLike everything else,
it has its downsides
Loading / buffer time
Advertisements
Misleading / offensive content
All hope is not lost!
Video
VideoStar
RadioStar
Internet
http://www.youtube.com/watch?v=Iwuy4hHO3YQhttp://www.youtube.com/watch?v=BiB0VgOKojg
Why is YouTube a great place to start?
Broad audience
Feedback
It’s free!
But how do I get known?
Determine your target audience
Post (embed) on websites, forums, blogs. Establish a fan base.
The “viral” effect
taking n00bs to school since 2004
http://www.youtube.com/watch?v=tV6cjKxZFOM
http://www.purepwnage.com/http://www.showcase.ca/video/
Pure Pwnage is an Internet-distributed comedy / mockumentary series from ROFLMAO Productions which involves the life of “pro-gamers”
Based in Toronto, Canada
Running since May, 2004
Viewer base estimated to be 3 million in 2007
Commissioned by Showcase in August, 2009
Average running time: Web series – 10 mins TV series – 22 mins
Online merchandise store used as a way of making profit
http://www.watchtheguild.com/http://www.youtube.com/watch?v=urNyg1ftMIU
The Guild is an online sitcom about the life of a guild in an MMORPG. Average episode is 3-8 minutes long
Running since July 2007 Serves over 50 million online users Has won many awards (incl. 2007 Youtube “Best Series”
Award) Is broadcasted on its official website, YouTube, iTunes,
and Xbox Live Marketplace
http://www.d-9.com/http://www.youtube.com/watch?v=iNReejO7Zu8
Used as a teaser for the movie, and went viral
YouTube does not only cater for films, but for other
products and services too!
University of Bridgeport uses YouTube to promote their campus and courses to a wide variety of potential students
Promotion videos on YouTube helped the university to exceed 2008 enrolment goals by 30%, and in 2009 by 43%
Good example of success through online video sharing websites
http://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=65451
Dynomighty Design made $130,000 in three months after being featured on the main page of YouTube for 10 days
Over 50% of referred traffic to Dynomighty’s website comes from YouTube
http://blog.searchenginewatch.com/100331-094844
http://socialmediarisk.com/2010/03/dominos-loses-10-of-its-value-in-one-week/
A prank gone bad
Domino’s employees demonstrate unhealthy acts with use of food on YouTube
The video goes viral, Domino’s stock prices dropped 10% over the week and shareholders lost millions
Be careful what you upload to YouTube!
So what is this all about?
It’s about You….TubeIt’s about You!
YouTube lets you watch what you want, when you want, where you want (yes, mobile ;D)
It’s free and full of viewers, so use it to your advantage!
If it’s not on the internet, it does not exist
Thank you for viewing :)
