Your Mom Reads My Blog.Andrew Millikin - St. Michael’s CollegeBrad J Ward - BlueFuego

Evolution of Communication

Twitter v1.0

Skeptic.

My BlogYour Mom

Communication changes.

The medium changes.

The recruitment game has changed.

traditional recruitment methods

1980s until now

a major shift2004-2009

shift happens.

traditional buy-in:

staff meeting“should we do this?”

COMMITTEE“yeah, we should do this”

BOSS“hmm, I don’t know”

INDIVIDUAL“this is too much work”

INDIVIDUAL“cool idea!”

timeline: 1 month

OUTCOMEsome success, some frustration

Created by Andrew Meyers, Hope College

new buy-in:

BOSS“great work! what’s next?”

INDIVIDUAL“cool idea!”

INDIVIDUAL“I’m going to try it out”

INDIVIDUAL“nice. works and costs nothing!”

timeline: 1 hour

OUTCOMEdefinite success, little frustration

Created by Andrew Meyers, Hope College

You can only offer so much offline.

print

electronic

st. michael’s college admissionswhat we’ve been up to

X

butler university admissionswhat we were up to

the email

the metrics

the results

how can you stay on top• be networking with us on Twitter• @bradjward and @drewmillikin

• follow a select group of blogs, RSS• start with bloghighed.org

• read some good books (http://bit.ly/hebooks)

• keep attending conferences• check out eduWeb and NACAC

Annual Conference

who has the first question?

contact usAndrew MillikinOffice of Admission, St. Michael’s Collegeamillikin[at]smcvt.edutwitter.com/drewmillikin

Brad J WardChief Explosion Officer, BlueFuegobrad[at]bluefuego.comtwitter.com/bradjward