Media evaluation-Music Evaluation Yasmine Sinclair The overall concept that we will be conveyed through out my groups 3 issues will be the fusion between music and fashion and how they work in mirroring the ideologies we will try and convey to appeal to are target audience. We have chosen the name STROBE as it interlinks both music and fashion, connoting with the strobe lights and trance beats of the funky house genre, and also the strobe lighting used in fashion shoots and on the catwalk. For my magazine issue I will be predominantly focusing on the concept of a hybrid of a rock/indie concepts inspired by the likes of Pixie Lott and Kesha, and glamorous and aspirational aspects inspired by role models such as Cheryl Cole. This spring issue will include articles on the upcoming club, festival and social music scene along with new artists embodying the fusion between music and fashion and not only the impact they have of the artist, but the genre as a whole. The artist I will be featuring on the cover, and double page spread of my magazine issue is one which I have created, modeled and represented by a co member in my group. The fresh new artist echoes the overall theme of the music focusing largely on using fashion as a semiotic to convey the ideologies of the artist as not only a musician but a brand. By calling her Luna Lovechild, immediately connoting with contradictive and challenging ideas who’s music echoes this through controversial, unreserved, sexually liberating lyrics, portrays a rebellious rock image that challenges society, but also combines with a visually glamorous appearances in music videos, photo shoots and echoed is the funky house influences that convey a middle class, pleasure and wealth seeking lifestyle
1. Media evaluation-Music Evaluation
Yasmine Sinclair
The overall concept that we will be conveyed through out my groups
3 issues will be the fusion between music and fashion and how they
work in mirroring the ideologies we will try and convey to appeal
to are target audience. We have chosen the name STROBE as it
interlinks both music and fashion, connoting with the strobe lights
and trance beats of the funky house genre, and also the strobe
lighting used in fashion shoots and on the catwalk. For my magazine
issue I will be predominantly focusing on the concept of a hybrid
of a rock/indie concepts inspired by the likes of Pixie Lott and
Kesha, and glamorous and aspirational aspects inspired by role
models such as Cheryl Cole. This spring issue will include articles
on the upcoming club, festival and social music scene along with
new artists embodying the fusion between music and fashion and not
only the impact they have of the artist, but the genre as a
whole.The artist I will be featuring on the cover, and double page
spread of my magazine issue is one which I have created, modeled
and represented by a co member in my group. The fresh new artist
echoes the overall theme of the music focusing largely on using
fashion as a semiotic to convey the ideologies of the artist as not
only a musician but a brand.By calling her Luna Lovechild,
immediately connoting with contradictive and challenging ideas whos
music echoes this through controversial, unreserved, sexually
liberating lyrics, portrays a rebellious rock image that challenges
society, but also combines with a visually glamorous appearances in
music videos, photo shoots and echoed is the funky house influences
that convey a middle class, pleasure and wealth seeking lifestyle
demographic. I have chosen to created an artist like this for my
issue as I believe it will not only widen the target audience but
fill a nesh gap in the market for a magazine that is target at
teens that want a fusion of anti authority ideologies as well a
appeal and aspiration class and glamour.
2. My final magazine product
For my front cover I used the convention layout of a dominate
master head in a bold and eye catching font that conveys the genre
and style of the magazine, in my case I used an eroded bold font to
portray the edgy concept of STROBE.
When stylizing my artist, I focused on portray this image by
getting inspiration from current artist in the industry who
although embody a indie rock fashion image still appear glamorous
and sexy. I created this look by using conventions used across the
music magazine genre, messy bed head hair, bold blood-stained red
lipstick, and edgy , on trend flesh bearing clothing, this coupled
with high fashion bold body language and poses when posing for the
photo shoot, for example the cover in with the artist will be
biting a bunch of peals with a playful of aggressive facial express
symbolizes that magazines combination of a rebellious, challenging
concept interfusing with glamour and class, all of which aids in
representing the fresh innovative and unique hybrid of genre and
life style demography STROBE express's.
3. Contents Page
For my contents page I have used a variety of visual simulating
images that together echo the overall ideologies of a fusion of
hedonistic, pleasure seeking lifestyle demographic that exuded
glamour, but also embodies a combination edgy, rebellious and anit
authority feel that will widen the target audience. The layout of
my contents page breaks conventions as my putting the writing
central to the page it draws the eye in and mirrors that of a
fashion magazine, which again widens the demographic for my
magazine.
4. Double page spread
For my double page spread I followed the layout and concept of a
edgy bold, making sure it follow through out an important
convention of a magazine, adding to the visual authenticity. I
decided to take up a side of the page with a dominate photograph,
conventional of fashion and music magazines alike as it attracts
the reader when turning the page. I have created an interview in a
colloquial, informal chatty tone to appeal to the teen target
audience and the relax and down to earth personality of the artist.
Instead of doing a convention music magazine interview layout of
question and answer I have decided to incorporate a fashion
magazine element in this by presenting the interview in a narrative
form including information of the appearance of my artist to
portray what shes all about, it will feature 'access all area'
topics will insightful and revealing information and quotes into
the lifestyle of a fresh, unique and fashionable young new artist
in the currant industry, which will appeal the to the exposed
celebrity culture of the teen generation today.
5. Target audience
The overall concept and connotations with our magazine
willpredominatelyappeal to afemalegenderspecificaudiencedue to
theaspirationand idealistic ideologies theartistfeatured in the
magazine , who willmajoritybesuccessfulwoman, will convey. For
example by using inspirationalfemaleartists that relate to the
likes ofCherylCole and Pixie Lott, the readersof ourmagazinewill be
able to have insight into such celebrities highly sort after
lifestyle, and be able to embody their intermixture of fashion and
music. Due to theglamoursassociationwith the funky house genre
ourmagazinecentersaround, the life style demographic we will be
focusing on portraying will bematerialistic; aspirational
forsuccess, wealth and seeking pleasure andescapism, which could be
through the trance like beats and optimistic lyrics found in funky
house music. This concept echoes thehedonisticconnotations clubs
and festivals have, and ties back into the culturaloriginsfunky
house has in disco famously know for its middle and upper
classglamorousrelations.In addition to the luxurious and appealing
aphorism our magazines will have, it will also partiallyconnotewill
a rebellious and anit-authority life style due to
theassociationsclubs and festivals also have with drugs andalcohol.
However will not convey theheavypessimistic
andextremelyrebelliousofsociety or authority, views that rock genre
magazine such as NME have. This hybrid oflifestyledemographics may
imply a somewhatpost-modernistoutlook as itsembodiesa combination
of perspectives from more than one angle, which isbeneficialin the
magazine industry as it will widen our target audience, and intern
thepopularityandsuccessof ourmagazine.
6. Using the technology
Through out the process of making my final product I used the
program Photoshop which allowed me to edit my images to a
professional and editorial standard. I created such images with a
diverse range of tool for example, the blur and sharper tool to
adapted the quality of the pictures.
An example of my skills on photo shop is my cover image:
As you can see here I have edited the colour of the lips and eye
makeup to created a bolder contrast to the colour scheme using, and
also making the artist appear more controversial and visual
appealing
7. Institutions
By evaluating the targeted audience, price, ideologies and genre of
my magazine, a fusion of fashion stores- such as topshop and all
saints that embody the original and statement making look that is
echoed in Strobe, it also would be a good marketing devisee for my
magazine as clothing shops such as these would be where my target
audience would be, music distributers such as hmv as its
predominately a music magazine, and also high end supermarkets such
as wait rose and M&S as the demographic strobe is targeted at
is of a middle class demographic that mirror the connotation with
the glamorous funky house genre.