CASE STUDY

Gurgaon-XL Catlin Job Fair

5th -6th March 2016

Organised by: Gurgaon Team

Contents

• About the event• Online Initiative• Statistics• Conclusion

Online Initiatives: Microsite

- Dedicated Microsite to promote the event

- Multi tabs: Home | Prep Yourself | Vacancies | Faqs | Register

-Client Logos on micro-site

-promoting Banner on timesascent.com

Online Initiatives: Microsite

726*212 top banner on home page

Online Initiatives: Microsite

200*400 banner on Times Ascent

194*378 banner on Times Ascent

Online Initiatives: Facebook

27th February 2016 2nd March 2016

Online Initiatives: Facebook

3rd March 2016

Statistics: Micro-site’s Highest Visit Days

Day Visitors6th March 2016 874

5th March 2016 658

4th March 2016 457

2nd March 2016 389

- Registrations on micro-site: 1456- Page Views: 597- Unique Page Views 454

Statistics: Banners

Particulars Impressions Clicks CTRsInternal Banner (TA) (200x400) 69524 11528 6.94%RHS Slug (TA) (194x378)

12290 352 7.2%Top Banner (TA) (726x212) 50845 1720 9.76%

Mphasis Job Fair No Of Candidates Mailer send

Views

35245 450

Statistics: Conclusion• 36,895 unique visitors registered for the XL

Catlin Job Fair on the microsite which is the largest till date for a job fair.

• All banners on Times Ascent ensured good CTR, despite the fact that 2-3 campaigns were simultaneously running on the same slot

• Client Banner enjoyed a good CTR of 9.76% on the top banner

• Topmost banner proved to be the most popular entry point into the micro-site with 1520 clicks

We encourage you to use www.timesascent.com to further boost your Job Fair reach, popularity, participation and

acceptance.You may get in touch with us on the below

contact details:

Naresh KothariNaresh.Kothari@timesgroup.com

9869071002Times Tower, Mumbai

Thank You