1. Club Digital

2. The Mexican Context112.3 million inhabitants with anaverage age of 29Only 14.5 of the population olderthan 19 years has a high schooldegreeIn 2015 in Latin America there willbe a gap of 35% between supplyand demand of IT professionals 3. Building ICT Skills for the PopulationThe Mexican Governmentpromotes different projects toensure individuals anddisadvantaged groups have accessand skills to use information andcommunications technologies. 4. Target PopulationSource: INEGI. Censo 2010.Total population15-1920-2425-2929,706,560112,336,538 5. The goal of Club Digital is to provide a free online platform for young peoplewith training content, tools, and custom consulting. It builds and strengthenstheir technological and entrepreneurship skills and encourages interest intechnology and the creation of their own projects.Projects Goal 6. Club Digital currentlyhas 25 onlinechallenges and 82tutorials, which areconstantly increasing. Users organize theirself-learning pathaccording to interestsand learning goals. Users share ideas andresearch with otherparticipants.Club Digitals Model 7. Club Digitals Model Club Digitalschallenges andtutorials go fromdesigning your ownwebsite to sketchinga 3D animation ormanaging data bases. Users are trained inthe application ofprograms and toolssuch asBlueFish, NVU, Pencilo Inkscape. 8. This model is strengthened by theadvice of expert tutors whosupport the learning process intopics such as graphicdesign, multimedia, softwaredevelopment, databases, leadership, e-commerce, and businessmodels, among others. It uses a gamification system thatassigns points to members, whichare transformed intobenefits, such as awards andscholarships.Club Digitals Model 9. 37 Club Digital CentersClub Digital Centers 10. "This is really cool and works as apersonal guide""I like the website because it enablesme to learn more"This is a great way to help youngpeople"Comments from Club Digital Users 11. To reduce thedigitaldivide, speciallyamong the youngpopulation inMexico.To improve the labor opportunitiesfor young people in Mexico.To improve ICT skills inMexico in order to closethe gap between demandand offer of ICTprofessionals.Challenges 12. Contactemexico.clubdigitalhttps://www.facebook.com/emexico.clubdigital@Club_Digitalmxhttps://twitter.com/Club_DigitalmxClubDigitalMexicohttps://www.youtube.com/user/ClubDigitalMexico