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Internet Marketing Lifecycle Version 3.3C
onsu
ltant
s R
ole
Con
sulta
nts
Rol
ePa
rtne
r Rol
eC
lient
Rol
e
Targeted Lead Generation
IBA ResultsValidation of Clients Pain
Solution Meeting
eFramework Order
Client signs off oneFramework & Concept
designs
Information Architecture Meeting
Quality Assurance (QA) Testing
QA Testing
Launch to Live
Launch SignoffFinal Payment
Client Web Warming/Training
Prepare Paid Search Marketing Strategy
Launch Off-Page SEO Strategy
Insert Analytics & Set Conversion & Tracking
Goals
Track & Report on Conversion Targets
Determine Return on Investment (ROI)
Enhance/ Continue/Expand
Internet Marketing Activities
Test Internet Marketing Activities
Revisit Client Needs& Value-add
Products & Services
Analyze Return on Investment
(ROI)
First Monthly Revenue + Ad Budget
Internet Business AnalysisEstablish Clients Pain
Book First Meeting
Domain Name Transfer or Registration
Finalize Copywriter
Sign Order Form -Collect 2 payments as per package chosen by client
eFramework QA
Prepare Off-Page SEO Strategy
Primary focus is to identify new customers and become familiar with their industry and existing web presence or their competitors
Primary focus is to identify clients needs vs wants. Using the IBA to analyze the clients
current online marketing activities. Using the Client Research and IMS presentations to
establish a need for your services
Primary focus is to begin the build process.Goal is to deliver a website shell, timelines
and begin content collection
Primary focus is to begin strategizing the Organic & Paid Strategies. The website is completed with design integration, quality assurance testing and
launch
Primary focus is to analyze the traffic to make recommendations for visitor conversions to
customers
Primary focus is to manage the client's campaigns and solutions based on additional
value and services and upgrades and enhancements
Finalize eFramework (Payment to Supplier)
Setup NewValue-add Products &
Services
Monthly Recurring Management Fees
Client Meeting Preperation
Research the Client (Profile & Industry)
(Confidential- For Internal Use Only)
Client confirmsMeeting
Information Architecture Deliverables Presented
Sign-offs (Logo, Flash, Concept Design)
Integrate Design to
eFrameworkTM
Monthly Marketing Expenses
7
9
Integrate On-Line &
Off-Line Marketing Activities
Add Optimized Content & Images
14
17
Client Reviews Progress
Review Web Analytics & Deliver Report to
Client
Last Updated: 4th July, 2007
Client Provides Content
Launch Paid Search Marketing Strategy
Client Submits Conversion Information & Offline
Marketing Update
Ask for Testimonials & Referrals
Discovery IBA Build Implement Measure Manage Results
Prepare Client Research PowerPoint
Client Research presentation
Prepare InternetBusiness Proposal
IMS Presentation
Present proposal only when the prospect has
identified enough PAIN to do business with you.Refer to prospect funnel
management
Rev
isit
prev
ious
dis
cuss
ions
with
pr
ospe
ct a
nd c
ontin
ue to
pro
be
for b
usin
ess
PAIN
