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Cross-Currents of Online Learning
Shmoop University, Inc. Confidential
Ellen SiminoffPresident & CEO, Shmoop
Oct. 9, 2010
My Window Seat to the Media & Technology Revolution
The World Was Changing
Shmoop University, Inc. Confidential 3
The Newly Liberated Masses Were Hungry…
Shmoop University, Inc. Confidential 4
I Fell in Love with Business and Media(Dad Forgave Me... Eventually.)
Shmoop University, Inc. Confidential 5
Media Was About to Change Drastically. But Nobody Really Knew “How”
Shmoop University, Inc. Confidential 6
LATimes.comDec 21, 1996
I Joined Yahoo! in 1995
Shmoop University, Inc. Confidential 77
Now, I’m Taking Part in the Nascent Digital Education Revolution
Shmoop University, Inc. Confidential 8
The Internet Revolution, Your Students & the Columbian Exchange
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How do we guide students through the Internet Revolution? Help them
find the corn and horses… and avoid the smallpox
Avoid the Smallpox of the Internet Revolution
Unreliable Sources
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Polarization of Discourse
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Taking things at Face Value Rather than Digging Deeper
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Disappearance of Privacy
• 69% of teens freely divulged their physical location
• 28% percent chatted with strangers.
• Of those who chatted with strangers– 43% shared their first name– 24% shared their e-mail address– 18% posted photos of themselves– 12% posted their cell phone number
Shmoop University, Inc. Confidential 17Source: Harris Interactive
Internet ADD
Shmoop University, Inc. Confidential 18
Of Course, We’ve Heard this Kind of Technophobia Before
“In the “Phaedrus,” Socrates lamented the invention of books, which “create forgetfulness” in the soul. Instead
of remembering for themselves, Socrates warned, new readers were blindly trusting in “external written
characters.” The library was ruining the mind.”
– NY Times review panning Nicholas Carr’s book
Shmoop University, Inc. Confidential 19
Shmoop University, Inc. Confidential 20
Internet ADD & Your Students
Smallpox• Shorter attention span• May have trouble going
deep on a specific topic
• Image: a kid with multiple computers, tv, etc. open
• Cite the study/book so teachers can look it up
Corn, Horses• Parallel processing• Take in enormous amounts
of data• Drawing connections • You really can go deeper• Think non-linearly• Cost-savings: textbooks
don’t have to be a monopoly
Shmoop University, Inc. Confidential 21
Learning Needs are Shifting
20th Century
• Access to Information
21st Century
• Finding good information• Drawing connections
between disparate data, disciplines, and content
Today’s students need help learning how to filter out the noise
Shmoop University, Inc. Confidential 22
Help Students Find the Corn & Horses of the Internet
Revolution
The Internet Breeds Cross-Current Thinking
Connecting Primary & Secondary Sources
Shmoop University, Inc. Confidential 25
Non-Linear Exploration, Connections & Discovery
Shmoop University, Inc. Confidential 26
“Shmoop” (v., Yiddish slang):
To give a nudge in the right direction
Shmoop University, Inc. Confidential 28
Shmoop 1920s BOTW
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Shmoop University, Inc. Confidential 30
• Economic analysis of the Great Crash
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• Image Analysis: Gibson Girls versus the Flappers
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Shmoop University, Inc. Confidential 36
Mobile Devices: The New Frontier
Corn. Horses. You Know the Drill.
Mobile
Smallpox– Communication even more
truncated– Cheating– Distraction
Corn, Horses– Always accessible– Geo-based– Access to a huge amount of
content– Vastly more computing
power in your pocket than 5 years ago
– Easy sharing– Competition / Games
Shmoop University, Inc. Confidential 38
Shmoop University, Inc. Confidential 39
We Love Your Brain on Shmocial Studies
Shmoop University, Inc. Confidential 40
Trivia Time
For a Shirt!
Shmoop University, Inc. Confidential 42
Which of the following did not exist in Europe before 1492 -- tomatoes, potatoes, corn, strawberries, or chocolate?Which of the following did not exist in Europe before 1492 -- tomatoes, potatoes, corn, strawberries, or chocolate?
In 1515, how many European cities had populations larger than the Aztec capital of Tenochtitlan?In 1515, how many European cities had populations larger than the Aztec capital of Tenochtitlan?
On the eve of the American Revolution, rum accounted for what percentage of New England's exports?On the eve of the American Revolution, rum accounted for what percentage of New England's exports?
Who was the oldest delegate at the Constitutional Convention?Who was the oldest delegate at the Constitutional Convention?
More Shirtage
Shmoop University, Inc. Confidential 43
Who was the last US President to have no college education?Who was the last US President to have no college education?
What did the "S" in Harry S Truman stand for?What did the "S" in Harry S Truman stand for?
In 1850, what percentage of California's population was male?In 1850, what percentage of California's population was male?
What was Ernest Hemingway's favorite store for buying clothes and hunting gear?What was Ernest Hemingway's favorite store for buying clothes and hunting gear?
Link to Us: www.shmoop.com
Follow Us on Twitter: @shmoop
Ellen Siminoff – [email protected]
We’ll Stick Around for a Bit (Look for Brady in the Shmoop Shirt)
© 2010, Shmoop University, Inc.http://www.shmoop.com