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[Unfortunately, slideshare wouldn't allow me to upload a Keynote presentation - so I had to just upload the PDF] In the broadcast world, reporters get only one shot at grabbing their viewers in and communicating the news effectively. Come to this session to learn about picking stories, structuring them together, writing teasers and intros, and marking scripts, in order to do just that. Jesse Sutherland, Adviser, Waterford Kettering HS
Citation preview
2013
Writing a news showJesse Sutherland
MIPA
waterford kettering HS@jmclean3
2013
Writing a news showJesse Sutherland
MIPA
waterford kettering HS@jmclean3
ABOUTme.
ABOUTme.Brief introduction
High school broadcast journalism teacher at Waterford Kettering HS. Michigan state director for JEA. Treasurer for MIPA.
My career
ABOUTme.Brief introduction
High school broadcast journalism teacher at Waterford Kettering HS. Michigan state director for JEA. Treasurer for MIPA.
My career
WKHS-TV produces a live daily news show at our school. This is only our 4th year of existence.
My Program
ProximityprominenceTimelinessImpact
News values.
ProximityprominenceTimelinessImpact
News values.Deciding what to cover
Human Interest
CurrencyBizarrenessConflict
News values.
Human Interest
CurrencyBizarrenessConflict
News values.Deciding what to cover
Story formats.
Story formats.What makes up a news show
Story formats.What makes up a news show
Live
Story formats.What makes up a news show
Live Package+
Story formats.What makes up a news show
Live Package Interview+ +
Story formats.What makes up a news show
Live readerPackage Interview+ + +
Story formats.What makes up a news show
Live readerPackage Interview
rundown
+ + +
rundown.
rundown.Putting it all together
Be a tease.
Be a tease.Keep people Watching
Keep your audience intrigued about what’s coming up next.
news teasers
Be a tease.News drives your teases- not the other way around.
Ethics still apply
Grab your best pictures
Use your best words
Deliver
Keep it simple
Be a tease.Keep people Watching
News drives your teases- not the other way around.
Ethics still apply
Grab your best pictures
Use your best words
Deliver
Keep it simple
Be a tease.
Be a tease.Keep people Watching
Think about how this could work at your school.LO-AM Example
transitions.
transitions.Making a newscast flow
transitions.Making a newscast flow
Transitions.
Transitions.Making a newscast flow
Structuring your news show together should be a thoughtful process
Rough transitions
Intros & outros.
Keep it simple
Command attention
Reporter should write these
Lead in and out without repeating
Intros & outros.Making a newscast flow
Keep it simple
Command attention
Reporter should write these
Lead in and out without repeating
intros.
intros.grab attention
Pay attention to how you’re starting into a story. People tune out cliches.
Avoid cliches
Intros & outros.
Intros & outros.Making a newscast flow
intros.
intros.Set the stage
Help to transition into the story by offering some of the basic facts.
Set the stage
intros.
intros.Set the Stage
Help to transition into the story by offering some of the basic facts.
Set the stage
rundown.
rundown.Putting it all together?
Ending a show.
Ending a show.anchor sign off
Walter Cronkite was famous for his “and that’s the way it is.” sign off on CBS Evening News.
Sign off
QUESTIONTIME.
Q&AQUESTIONTIME.
PLEASE, DON’T BE AFRAID!
contactme.Jessesutherland
Writing a Broadcast news show
contactme.FACEBOOK
FACEBOOK.COM/ketteringmclean
TWITTER.COM/jmclean3
slideshare
slideshare.net/jmclean3
LINKEDIN.COM/in/jessmclean
wkhstv
youtube.COM/wkhstv
JessesutherlandWriting a Broadcast news show
For listening to me ramble
Thank you.
For listening to me ramble
Thank you.
exit
IMpact
GOBACKinformation has impact if it affects a lot of people
Timelinessinformation has timeliness if it happened recently
GOBACK
Prominenceinformation has prominence if it involves a well-known person or organization GOBACK
Proximityinformation has proximity if it involves something happening somewhere nearby GOBACK
Conflict / controversyinformation has conflict if it involves a disagreement between two or more people GOBACK
Bizarrenessinformation has weirdness if it involves something unusual or unexpected GOBACK
Currencyinformation has currency if it is related to some general topic a lot of people are already talking about GOBACK
Human interestinformation has human interest if it shows trials, tribulations, and/or successes of an individual GOBACK
