Franchises entities: Presented by Clint Williamson

It is a type of license that a party (franchisee) acquires to allow them to have access to a business’s ( the Franchisor) trademark, processes and other things in order to sell a product or service under the business name.

It is licensed by the parent company It pays a fee to the parent company It bears the name of the parent

corporation and goodwill It receives assistance from the parent

company in terms of professional advice, and marketing at the national level, as well as training for the staff.

It enjoys the establish name and goodwill of the company name’s it operate under

The expense of promoting a new company product or service is eliminated.

The franchisee company is limited to the product or service that the parent company provides. If they step out of their contract terms, they may lose their license to operate under the companies name.