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This presentation, given at the ICEF Berlin Workshop in November 2013, explores the concept of studying in Cyprus and the multitude of programmes available - such as English language classes, boarding schools offering the choice of the IB or the traditional British curriculum, and universities awarding British degrees. Cypriots are educationally equipped, highly mobile, and the Republic of Cyprus is linked to the EU by treaty. A well-known travel destination, it is also a country with plans to become a hub for English instruction. ICEF Monitor presents a market report that reviews the tourism, language and higher education sectors in Cyprus - offering a useful overview for all those currently working in or beginning to collaborate with partners in this sunny Mediterranean island nation. Please read our accompanying article ''Market Snapshot: Cyprus'' here: http://bit.ly/1lYUvtI. For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.
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Why Cyprus is a popular destination for studying abroad
Speakers: •Constantinos Vassiliades
Cyprus Tourism Organisation•Athina Kyriakidou
Commissioner for Education•Yiota Kontoloucas
Director of Malvern House Cyprus•Dr Lee Chatfield
Rector of UCLAN Cyprus
CYPRUSCYPRUS
CYPRUS TOURISM ORGANISATION
www.visitcyprus.com
Location
EUROPEEUROPE
AFRICAAFRICA
Airports and main locations for Airports and main locations for C&IsC&Is
Larnaka Airport
PafosAirport
The Beauty of CyprusThe Beauty of CyprusCyprus is well known tourist destination and the choice of milliCyprus is well known tourist destination and the choice of millions of tourists ons of tourists
throughout the year. throughout the year.
•Beautiful and diverse scenery combined with traditional Cypriot hospitality•A large open-air museum where one can see evidence of its chequered past •Excellent weather with a variety of attractions and activities to experience
5
Cyprus main featuresCyprus main features
6
• Close proximity to the majority of EU countries, Russia and middle East
• Direct Flights to two airports (Larnaka and Pafos)
• Safe Destination
• An island with 365 days of sunshine
• Great beaches, awarded with Blue Flag and other European coastal awards
• Green Beaches – Environmentally friendly
• Highly developed road network
• Short distances between towns and places
• Friendly and hospitable people
• Enriched Tourist Product other than sun & sea, including history & culture such as gastronomy
(local and international cuisine & wines), sports including golf, shopping, entertainment/fun
opportunities for everyone.
• Hotel accommodation of all categories, from 5* hotels to hotel apartments and agro tourism
establishments.
Cyprus and Special ProductsCyprus and Special Products
7
• Cyprus as an upmarket holiday destination promotes a tourism product that not only appeals to
sun & sea holiday makers.
• In recent years Cyprus has become a well reputable destination for special interest tourism
throughout the year.
• Learning English in Cyprus has become a favourite by a considerable number of students in
the past couple of years.
• This opportunity motivated professionals to seriously engage in this alternative business with
major efforts in further developing programs of a high level on existing professional education
grounds.
• Thus, today professionals, offer English Language Learning Opportunities in Cyprus through
numerous alternative courses of different lengths throughout the year.
• Cyprus provides the Learning English Tourist the opportunity to combine learning with
pleasure and to enrich their stay with the ‘add on’ experience.
The The ““Add OnAdd On”” ExperienceExperience
8
Places to seePlaces to see•Sites of high historical and archaeological importance and value including the
UNESCO Heritage Sites (UNESCO Churches, Petra tou Romiou, Medieval Castles,
Nicosia walls, etc)
•Museums modern and historical
•Churches and Mosques of religious importance for Cyprus
•National Parks eg. Akamas, Kavo Gkreko
•Natural Treasures eg. Sea Caves, Waterfalls
•Vineyards and Wineries
•Traditional Villages and Architecture
The The ““Add OnAdd On”” ExperienceExperience• Pottery• Wine tasting• Basket weaving• Mosaic making• Byzantine icon painting• Cypriot cuisine classes• Snorkeling• Diving• Windsurfing/Kitesurfing• Nature Trail Walking and Hiking• Cycling• Mountain Biking• Golf
• Waterparks• Boat excursions• Canoeing• Shopping• Movies, Theaters and Concerts• Theme parks (Camel park, Pafos
Zoo, Donkey parks etc)• Entertainment Grounds/Facilities
eg. Modern clubs, Traditional Tavernas, Fish Taverns, Local and International Festivals
• Local markets run by village people (purchase of truly local products including souvenirs)
9
CTO GOALS
10
In light of the above the CTO Goal is:In light of the above the CTO Goal is:
•To establish Cyprus as one of the most well known Learning English Destinations.
•Within 2014 CTO will pursue advertisement & PR activities in major countries (Russia, Italy,
Ukraine, Germany etc.) to promote Cyprus as a Learning English Destination such as:
1) Online advertising campaigns showcasing Cyprus as a Learning Destination
2) Ad placements in magazines and websites,
3) Participation in major Learning tourism workshops and exhibitions,
4) Collaboration with the institutions for presentations abroad and in cooperation with
CTO offices overseas
5) Invitation of press/journalists to Cyprus
6) Familiarization trips with agents selling Cyprus
7) Co Actions with the English Learning School Association of Cyprus and Learning
associations overseas for best practices and for inter exchange of experiences.
10 reasons why Cyprus should be your Language Holiday Destination
11
1. Safe Destination
2. Hub destination (connection with Europe, Middle & Far East)
3. Short distances within the island
4. English widely spoken
5. Tailor made English learning courses
6. Sunshine all year round/Prize Awarded beaches
7. High tech services
8. Enriched tourist product/experience for all age groups/segments
9. Entertainment/Fun/Tailored activities
10. Friendly & Hospitable locals
THANK YOU
Education in Cyprus
Learning English in Cyprus!Learning English in Cyprus!13
The British Connection• Britain governed Cyprus from 1878 to 1960• There is a huge number of British expatriates
permanently settled on the island. • Well over 50 % of tourists are British• As a result English is widely spoken throughout the
island
English in Cyprus
• English has been taught for over 50 years in schools and after school at institutes.
• Teachers are highly qualified. The majority hold a Masters in TESOL. The teaching force in Cyprus is exceptionally skilled and extremely specialised in teaching English to all levels.
• Quality Institutes are fully accredited by the Ministry of Education before they are granted a license.
English in Cyprus• English is a valued commodity and a necessary skill - vital for
business, communication and employment • English is compulsory from the age of 6 - many begin as early as 4• Level of English is very high in all levels of society• All 16 year olds aim to get an IGCSE in English Language (the
minimum entry to UK university• IELTS is also a popular exam and is required for government
employment (also required for University entrance to UK Canada and Australia)
• There are numerous private English secondary schools on the island some with boarding facilities.
• Strong tradition to send students to UK universities. Cyprus has the highest ratio of university graduates in Europe
• These students return to contribute to the development of Cyprus.
Studying in Cyprus –
Cyprus has become a popular destination for studying abroad
BECAUSE
The combination of high quality English language teaching and a safe learning environment that encourages
inspires and motivates provides the perfect blend.
Quality Control
To ensure quality in the provision of English tuition the association of ELSAC English Language Schools
Association of Cyprus) has been formed. Due to the organic growth of the industry and the
increasing number of schools that have emerged, the newly set up self regulating body ELSAC is committed to ensuring that all member schools aspire to ensure that students acquire the best possible learning experience
Member Schools
The founder schools are Malvern House Cyprus,
Xenion EducationPascal Summer camps.
All three schools are well established and have been providing a top quality service for many years.
You will find a wide range of educational products available:
• Junior English summer camps• Academic English summer camps
• Boarding schools• English programmes for children and adults
• Exam preparation • Vocational programmes
• Higher Education
ELT in CyprusWhether you’re a beginner or an advanced level student.Whether you want to learn English for study, for business
or for social reasons.Whether you’re planning to take IELTS or a pathway to
university, or attend university or Whether you just enjoy learning English for your own
benefit,
Has the right course for you!
In addition to our other courses, this year we have developed 3 top quality exciting programmes in
partnership with the University of Central Lancashire (UCLan)
• Pre-Sessional English • University Taster Camp• IELTS exam preparation
Authentic learning
• Learning takes place in and out of the classroom• Visiting Speakers from the business world come to
speak to our students and give them a taste of using real English
• Our social programme provides further opportunities to practice English.
We have a reputation for delivering the right programmeto the right student by the right teacher
that is why our students return year after year
Malvern House Cyprus aims
• To be innovative with the best teaching resources• To provide highest standards of customer care• To make learning English enjoyable and varied in a
relaxed and friendly atmosphere• To ensure students have the best learning
experience
You will find us at stand number 1Please take time out of your busy
schedules to come and meet us
THANK YOUTHANK YOUSee you in Cyprus soon!See you in Cyprus soon!