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Who are college Who are college media advisers?media advisers?
Data from 2001 CMA Survey by Executive Director Ron Spielberger & Past President Lillian Lodge Kopenhaver
What do they What do they advise?advise?48% newspapers only11% radio only9% newspaper & magazine4% yearbook4% magazine3% all media3% radio & television2% newspaper, yearbook & radio2% newspaper & radio
Do they have Do they have journalism journalism experience?experience?85% have had some
professional media experience
25% 1 to 3 years journalism experience
45% 9 or more years20% 18 or more years10% 23 or more years
How long have How long have they been advising?they been advising?33% have been advising 1 to
4 years10% are first-year advisers25% advising for 15 or more
years
How much How much education education do they have?do they have?55% have master’s
degrees25% have doctoral degrees
How big are their How big are their campuses?campuses?
50% 7,500 students or fewer
25% 7,500-15,000 students15% 15,000-25,000 students10% more than 25,000
students
What rank do they What rank do they have?have?40% have faculty rank and
staff titleOf that percentage… 26% instructors25% assistant professors23% associate professors14% full professors
What about What about tenure?tenure?45% of advisers are in
positions that do not lead to tenure
Of the 55% in tenure-track positions, only 48% are actually tenured
What are their teaching What are their teaching loads?loads?
30% have no direct teaching
assignment35% teach 12 semester hours20% teach 15 semester hours10% teach 24 semester hours
Where are most Where are most advisers assigned?advisers assigned?
67% of advisers are assigned to an academic department
65% are assigned to departments:
journalism/communication 20% are assigned to English
departments other areas include speech,
business, social sciences
Who do they report Who do they report to?to? 27% report to department chair 15% report to student affairs dean/vice
president 17% report to academic affairs dean/vice
president 15% report to student activities/student
life director 14% report to student media/publications
board or chair
How many hours How many hours do they spend advising?do they spend advising?
20% spend 40 hours or more25% spend 20 to 40 hours30% spend 11 to 20 hours25% spend 1 to 10 hours
How are they How are they compensated?compensated?57% receive a reduced teaching
load as compensation23% receive no release time or
additional compensation10% carry full load and are paid
extra for advising10% receive a reduced load and
extra pay
What about the papers What about the papers they advise?they advise?
Oversight of the student Oversight of the student media originates where?media originates where? 38% of student media operations
assigned to student affairs 38% of student media operations
assigned to department ofcommunications/journalism
10% of student media operations listed as independent
5% assigned to student government 3% assigned to art/humanities
departments 3% assigned to public relations
departments
What type of papers What type of papers do they advise?do they advise?
48% publish weekly 13% publish daily 15% publish bi-weekly (every other week) 12% publish semi-weekly (twice a week) 9% publish monthly 3% publish three times a week
85% of the dailies are at 4-year public schools
What’s the format?What’s the format?
65% are tabloidsOf the 35% broadsheets, 62% are
at four-year schools
How big are their papers?How big are their papers?28% average 12 pages23% average 8 pages18% average 16 pages12% average 24 pages12% average 20 pages
– 70% of 2-year schools average 8-12 pages
– 49% of 4-year schools average 8-12 pages
How big are their budgets?How big are their budgets?
32% have budgets exceeding $100,000
19% have budgets between $50,000 and $100,000
36% have budgets between $10,000 and $50,000
13% have budgets less than $10,000
How are their papers How are their papers funded?funded? 85% receive some funding from advertising 47% receive at least half of funding from
advertising 9% totally funded by advertising 57% receive some funding by student fees 31% receive half or more of funding by fees 29% receive some funding from general
college funds 20% receive half or more from general
college funds 24% receive some funding from
subscriptions but it only accounts for 1 to 5
percent of their overall funding
Are the student staffs paid?Are the student staffs paid?
nearly two-thirds of all editors are paid positions
fewer than half of reporters are paid– 75% of dailies pay reporters– 33% of weeklies pay reporters– 25% of two-year schools pay
reporters
How many offer course How many offer course credit?credit?
25% offer course credit to editors– more than 90% of that is at non-dailies
47% percent of two-year colleges offer course credit to staff