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Learn how the history of the Web relates to your online marketing success. The presentation covers the history of the Internet from the launch of Sputnik up to 2013. For speaking engagements please contact me via: http://vimi.co/contact/
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The Internet
What the hell
is it anyway? A Brief History ...Updated
Integrity. Simplicity. Fun
Where we do
business
This?
This?
THIS?
THIS?
THIS?
THIS?
A system of millions of private and public interconnected computer networks using
the standard Internet protocol suite (TCP/IP)
It’s the
HARDWARE
You @ Your-network
Email[1971 – Ray Tomlinson]
VOIPVoice over IP
[1994 – Alon Cohen
& Lior Haramaty]
in 1958 Eisenhower
established the
Advanced Research
Projects Agency (ARPA)
to ensure the US
maintained a technological
edge over Russia.
One of ARPA’s areas of
focus was
Computer Science
[Joseph Carl Robnett
Licklider - “Lick”
- Predicted interactive computing, The Internet,
The Web, etc
In 1962 MIT PHD J.C.R. Licklider
was commissioned by ARPA to outline:
“...A globally connected computer network which enables anyone to access data from anywhere…”
This is 1st description of computers not only as calculating machines, but also as:
“...joyful tools, serving to inspire creativity, and provide gateways to a vast world of information…”
[Dr. Danny Cohen- Pioneered visual realtime interactive
flight and radar simulation]
“…In the Beginning, ARPA created the ARPANET.And the ARPANET was without form and void.
And darkness was upon the deep.
And the spirit of ARPA moved upon the face of the network and ARPA said, 'Let there be a protocol,' and there was a protocol. And ARPA saw that it was good.
And ARPA said, 'Let there be more protocols,' and it was so. And ARPA saw that it was good.
And ARPA said, 'Let there be more networks,' and it was so…"
Contrary to popular Legend
ARPANET was not conceived to survive this:
“…ARPANET came out of our frustration that there were only a few powerful research computers in the country, and many researchers, who needed access to them, were separated from them geographically…”
[Dr. Charles M. Herzfeld
- Personally took the
decision to authorize the
creation of the ARPANET]
Things were bad enough without worrying about
bombs...
1965: “M1”Gordon E. Moore
predicts the power of chips will double every
2 years. This growth rate pushes the
Internet’s evolution.
The first 4 ARPANET computers used different operating systems, forcing designers to come up with a common set of rules they all could follow. This was the Network Control Protocol (NCP).
In 1983, ARPANET switched to the TRANSMISSION CONTROL PROTOCOL & INTERNET PROTOCOL SUITE
TCP/IP
…It’s used to this day
The Internet was
DESIGNED TO
MAKE INFORMATION
ACCESSIBLE
…so using it to
restrict access to
data is unnatural
The Internet is enabled
by WILLFUL adherence to
PROTOCOLS
…and working outside this
framework is ill advised
We’ve always
had BUGS
The 70’s & 80’ssee computers and networks
spreading from strictly academic and military
applications to commercial and private ones too
1975: Telenet is established
The first commercial Internet Anyone can access for a fee
1976:Queen
Elizabeth sends an
1976: Two guys
named Steve start
selling these…
[Apple ][ - 1977]
...a year later
they start the
PC revolution
The Domain Name System maps out the relation between the numerical addresses of host computers, and the names associated with them.Prior to its inception these were maintained locally on each machine, however the growth of the Internet soon made this impossible.
…The DNS is basically this
for the Internet
DNS distributes the responsibility for assigning and mapping domain names by designating Name Servers for each domain. They’re assigned responsibility for their domains, and can assign responsibility for their sub-domains.
Distribution makes DNS fault tolerant and avoids the need for any single central register to be continually consulted and updated
In Aug 1990
Sir Tim Berners-Leepublished a proposal to build a
WorldWideWeb- “A web of hypertext documents to
be viewed by browsers using a
client–server architecture”
28 years after
“Lick” wrote his
memos…
…2 months
after he passed
away
By Christmas 1990 Berners-Lee using this
machine had built everything needed for a
working Web:
The first Web Server,
The first Web Browser,
…and the first Web Pages
1992: Over 1,000,000
computers connectedto the Internet
1994:
Yahoo | Amazon
1995:Sun releases Java,
Ebay, AOL & MSN go live
Top TLDs:.com, .edu, .net, .gov, .mil
1996:The “Browser Wars”
New releases every quarter set new standards for software
development
Top TLDs:.com, .edu, .net, .uk, .de
Feb 19, 1996:
Marc Andreessen
(Netscape) is the 1st
WWW celebrity
Netscape is valued
at $2.9Bn
Marc is 24
...a decade later Mark
Zuckerberg launches Facebook.
He’s also 24
It’s already very clear
that the Web is big
MONEY
1997:Business.com sold
for $150,000
Top TLDs:.com, .edu, .net, .jp, .uk
1998:
Google | Paypal
1999:The Millenium BUG!
Business.com resoldfor $5,700,000
Online Banking goes mainstream
2000:
The WWW celebrates its 9th birthday.
There are 1,000,000,000 web pages...
2001:
Wikipedia
Mobile web and P2P
2002:
LinkedIn debuts. The birth of “Social Web”
2003:
Myspace and Hi5 debut
Switzerland votes online
2005: M220
20 Years after Moore’s Law is formulated computers are
1,048,576 times more powerful than they were at the dawn of
the Internet
2005:
Youtube
2007:
iPhones bring mobile web to the masses,
Kindle debuts - revolutionizes reading,
Google Docs popularizes Cloud Computing
2008:
Campaigning via Social Web finances
Obama’s victory, Android debuts
2009:
Wolfram Alpha and
Foursquare debut
2010:
Cyber warfare - Stuxnet virus cripples Iran’s
nuclear program, Apple debuts the iPad
2011: The Arab Spring
Popular movements mobilize online,
The web serves as a viable alternative to state media
2012: Facebook crosses the 1,000,000,000 users mark
2013: Edward Snowden reveals the NSA and other
intelligence organizations have been spying on
electronic communications on massive scale for years
Next?
Video’s share in online traffic,
already estimated to be over 50%,
will keep increasing as the web and other
media continue to converge
New Form
FactorsNew gadgets will
fundamentally
change the way we
interact and utilize
the web.
Eventually we
might embed the
web in our bodies
Faster/Wider
AccessNew technologies will
bring fast internet to
EVERYWHERE
The Internet of Things
Your fridge knows you’re out of milk.
Your watch knowsyour blood pressure...
Location aware services will become
mainstream as part of a larger trend…
The Death of Privacy We’ll be encouraged to share more of our data
online. Governments, companies and crooks will
find new ways to utilize it (...for our benefit?)
There’s Nothing New Under the Sun
The Next Big Thing
might be enabled by
new technology...
...But will succeed only
when it helps serve our
most basic needs
Questions?
Post to our Facebook page:Facebook.com/vimidotco
I promise to reply : )
