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Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com Grasping the opportunity – 2012 and beyond

What law firms should do to survive in the new world

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Page 1: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Grasping the opportunity – 2012 and beyond

Page 2: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Legal Mentors’ experience

10 years Harris Walters with strategic planning activitiesObvious need for planning in legal marketplace as ABS loomed2007 formed Legal Mentors Ltd

Strategic Planning process for law firmsContinual mentoringCPD courses

Page 3: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

What’s happening?

Legal Services Act and ABS - new opportunities, different models

Partnership/LLP becoming out-of dateNew entrants, technology & processes are beginning to transform delivery of legal services

Page 4: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

New entrants ‘faceless’:internet or call-centre based

.Retailers (Co-op), Banks, Insurance companies and many more too…… although Co-op Legal Services now also trialling face-to-face delivery through high street branches

Page 5: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

What clients want ….

Better availability and accessibilityClearer (fixed/capped?) pricingFace-to-face serviceQuicker turnaroundProactive management of their caseTo be kept informed

How do you compare?

Page 6: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Solicitors often don’tknow what to do

“It will soon blow over”Many don’t see change as necessaryOften little experience of changeLittle or no proper business trainingABS opportunity - you and…

IFA?Accountant?Undertaker!

Are you planning for change?

Page 7: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

What you should be doing…

Page 8: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Need a clear Strategy

To take advantage of the changesStrategic and Marketing Plans

ABS?StructureBrandingService linesLocationFinancialsSuccession and exit

Do you have clear written plans?

Page 9: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Reduce cost baseImprove margins

Deal withUnder-performing staff and PartnersToo high a ratio support/earners

Improve financial controlsUnderstand and measure KPIs

www.legalspeechrecognition.com

Page 10: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Improve Client Service First impressions

ReceptionTelephone answeringOfficesWebsite

HoursCall-backs“I take responsibility” attitude

You are up against the professionals now!

Page 11: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Sell and cross-sell

Duty of care“Our client” not “my client”PackagesPricingCRMProactiveMarketing isn't a department, it is a way of life for everyone in the firm

“You will be needing a Will now you have completed on the house”

Page 12: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Meeting the challenge:

New business structuresMarketing/Brand networksMembership groupsPurchasing groupsABSsFranchises

“Doing nothing is not a valid option”

Page 13: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Why join a franchise?

The new opportunity for established firmsAn additional brand alongside existing firmA new start: A new ethos – no ‘baggage’

New markets / locationsExperiment with ABSOpportunity for ‘high fliers’ Lower cost baseImproved marginsCreate higher business value

Without compromise to your existing brand

Page 14: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Contrasting brands… one owner

It has been done before…

Page 15: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Optimum solution

Have clear Strategic and Business PlansHighly efficient infrastructure

Lower overheadsAdvanced ITPractice management with integrated OFR CompliancePaperless officeOutsourced legal cashiering

On-going business training and mentoringGreat client serviceAccess to ‘Centres of excellence’

Cross referralsNational Brand

Build value for exit

Page 16: What law firms should do to survive in the new world

Copyright Legal Mentors Ltd May 2012 www.legal-mentors.com

Helping you to plan your successful futurewww.legal-mentors.com

Martin Wyatt [email protected] Porter [email protected] 712150

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