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sameer-mathur
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“The cornerstone of a well conceived holistic marketing orientation is strong customer relationships”
Problem: The buyer might be under orders to buy at a lower price
Solution: convince the buyer about the long term benefits and customer value
Problem: The buyer will retire before the company realises it’s mistake
Solution: Convince the other people in the company that the product has great customer value
Problem: The buyer enjoys a long time relationship with the rival company
Solution: Convince the buyer that the rival company’s product is below par