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1. An original model of hospitality
2. A model of sustainable development
Giancarlo Dall'Ara [email protected]
15/04/2023
An “Albergo Diffuso” is substantially two things:
The history of hospitality model called “Albergo Diffuso”
• Where does it come from?– the name: the region of Carnia (Friuli Venezia
Giulia), in north-eastern Italy– the original hospitality model: Giancarlo
Dall’Ara’s 1982-1989 self-financed concept-testing
– the first project applying the original hospitality model San Leo (central Italy), 1989
– the first national convention of AD’s: Campobasso, Region Molise, 2004
– the first official acknowledgment: Sardinia (Italy) 1998
3Giancarlo Dall'Ara
[email protected]/04/2023
Overview of the Albergo Diffuso
The name “Albergo Diffuso”*and the first idea were born in 1982, in Carnia
*“Scattered Hotel” but please don’t translate; the name must be in italian language
(G. Dall’Ara, M. DroliUNDP brochure, 2008)
Giancarlo Dall'Ara [email protected]
415/04/2023
Overview of the Albergo Diffuso: the hospitality model
• An hotel which is not built, which offers to their guests the experience of “going local”
• An which provides all the services of ordinary hotels
(G. Dall’Ara,M. Droli UNDP brochure, 2008)
Giancarlo Dall'Ara [email protected]
515/04/2023
Giancarlo Dall'Ara [email protected]
615/04/2023
The hospitality model of Albergo Diffuso
Tks to Yasushi Watanabe
Albergo Diffuso: the hospitality model
The rooms are scattered inside the village
7Giancarlo Dall'Ara
[email protected]/04/2023
Overview of the Albergo Diffuso: the hospitality model
• guests don’t feel like tourists, but like “temporary residents”
• The hotel provides the sensation of “being local”
• it responds to the demand which is more attracted by the authenticity than by the international quality standards
Giancarlo Dall'Ara [email protected]
815/04/2023
The AD model1. Hotel services and standards2. Unified management3. Rooms are scattered in several and
pre-exisiting buildings5. Reasonable distance between units
and the reception/common areas (200 meters)
6. Integrated into a host community (not in empty villages)
7. Catering linked to the territory 8. Authentic environment9. Distinguishable features10.Management style fits the territory
and its culture 9Giancarlo Dall'Ara
[email protected]/04/2023
Strengths
• a strong appeal toward the media and tourist markets
• it creates a new hotel without new buildings, using unutilised dwellings
• an italian model of hotel hospitality
• a model that can be exported
10Giancarlo Dall'Ara
[email protected]/04/2023
AD International Press
National Geographic Travelerhttp://travel.nationalgeographic.com/travel/italy-hotels-traveler/
The New York Timeshttp://travel.nytimes.com/2010/05/23/travel/23journeys.html?scp=1&sq=albergo%20diffuso&st=cse
International Presshttp://www.albergodiffuso.com/international-press.html
11Giancarlo Dall'Ara
[email protected]/04/2023
International awards (a selection)
• Inclusive opportunities for the local community:– Global Tourism Award 2010,
London, World Travel Market• For the hospitality model as developed
by G. Dall’Ara
• Sustainability:– 2008, Best Ideas, Budapest, EBN-
UNDP• (G. Dall’Ara, M. Droli and G. Dichter)
EBN - European Business & Innovation Centre Network UNDP - United Nations Development Programme
Giancarlo Dall'Ara [email protected]
1215/04/2023
Giancarlo Dall'Ara [email protected]
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– G. Dall’Ara, Il Manuale dell’Albergo Diffuso, Franco Angeli Milano, 2010
– «Ripartire dalla Bellezza» M. Droli, G. Dall’Ara http://www2.cleup.it/product.php?productid=61298255
– www.albergodiffuso.com– www.alberghidiffusi.it– http://albergo-
diffuso.blogspot.com– Twitter: @AlbergoDiffuso– http://www.facebook.com/p
ages/Associazione-Nazionale-Alberghi-Diffusi/268168846562052
TKS to M. Droli
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