UX WEEK 3 Personas and User Requirements

PERSONAS

Why Use Personas

Personas focus your design on the user

Personas allow your team to be on the same page

Persons eliminate friction in a team over opinions“Sam would have a hard time navigating using this

method”

Personas

Try to keep the personas fleshed out.

Care about getting them the best experience

Use good names not goofy ones

Don’t use recognizable images

Use observed characteristics

Who uses (Shake)speare?

English Teachers

Students of English Literature

Bard-o-philes

Meet Jared

Building a Persona

Photo

Name

Age

Gender

Location

Occupation

Education

Who is Jared Michaels

22, Male

Dallas University

Junior BFA Student, Theater Arts

Building a Persona

What is the persona’s motivation

What is the persona’s friction point

A quote that sums up their motivation

Motivation (Goal) Wants to be an actor

Sees challenge and opportunity in Shakespeare plays

Needs additional resources to study and explore the texts

Doesn’t have much time to study outside of curriculum

Quote

“To become proficient, I need to be interacting with the material often.”

Building a Persona

In what situation will they interact with your product

Write a scenario which typifies an interaction

Jared finds himself with a short amount of uninterrupted time on his public bus ride to campus in which he plays memory games. When he comes across new material that he likes he shares it through his social media channel.

Jared Michaels 22, Male Dallas University Junior BFA Student, Theater

Arts Studies Shakespeare

Jared finds himself with a short amount of uninterrupted time on his public bus ride to campus in which he plays memory games. When he comes across new material that he likes he shares it through his social media channel.

“To become proficient, I need to be interacting with the material often.”

Apple’s UX Lawsuit

On August 24, 2012 the jury returned a verdict largely favorable to Apple. It found that Samsung had willfully infringed on Apple's design and utility patents and had also diluted Apple's trade dresses related to the iPhone. The jury awarded Apple $1.049 billion in damages and Samsung zero damages in its counter suit.

http://en.wikipedia.org/wiki/Apple_Inc._v._Samsung_Electronics_Co

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3 to 5 Personas

Cover the base of your audience

Balance the types of user Shows how novice and experienced UX differ

Identify the key persona

Balanced Personas

Create 3 Personas Age

Gender

Location

Occupation

Education

User ScenarioQuote