Critical Media LiteracyWhoever controls the media – the images - controls the culture.

Allen Ginsberg, poet/author

PJ 8P242016

Professional Learning Conversations

• More Verbs, Fewer Nouns– The Digital

Conversation in our Classrooms

www.australiancurriculumlessons.com.a

Blog Assignment and Criteria

• Read the Blog Assessment criteria• Submit your blog post in Word format

by class time next week. Upload it to Dropbox.

• Also post your blog on your Brock Blogger site.

• Include a link to your blog on your Word version of the post

Sample Blog Post

• http://missnkrikke.blogspot.ca/search/label/Language%20and%20Literacy

•

Lego Man

• https://youtu.be/Lum1DMTdccE

Questions

• Brainstorm questions you would ask these young men if they came to our class or we conducted a Skype interview.

Now…

• Examine the questions you have posed and identify where they fall on the Q matrix

• Now try to pose some questions that are in the bottom right area of the chart

Media literacy is… an informed and

critical understanding of the nature of the media, the techniques used by them and the impact of these techniques. Media literacy is also the ability to understand and use the mass media in an active, critical way.

Ontario Language Curriculum, 2006

Five Key Concepts of Media Literacy

1. Media are Constructions (CONSTRUCTIONS) Who created this media product? What is its purpose? What assumptions or beliefs do its creators have that are reflected in the content?)2. Audiences negotiate Meaning (BELIEFS & VALUES) How might different people see this media product differently? How does this make you feel, based on how similar or different you are from the people portrayed in the media product?3. Media have commercial implications (AUDIENCE) What is the commercial purpose of this media product? How does this influence the content and how it's communicated? If no commercial purpose can be found, what other purposes might the media product have?

Five Key Concepts of Media Literacy

4. Media have social and political implications (INTENT) Who and what is shown in a positive light? In a negative light? Who and what is not shown at all? What conclusions might audiences draw based on these facts?5. Each medium has a unique aesthetic form (FORM) What techniques does the media product use to get your attention and to communicate its message? In what ways are the images in the media product manipulated through various techniques (for example: lighting, makeup, camera angle, photo manipulation)?

Canadian Media Literacy links:

Media Smarts site:http://mediasmarts.ca/

E-workshops:http://www.eworkshop.on.ca/edu/core.cfm

Media Literacy Expectations

• Understanding Media Texts• Understanding Media Forms,

Conventions, and Techniques• Creating Media Texts

The Vocabulary of Persuasion

DESIGNING MEDIA

Creating Media in the Classroom

• Recall our activity last week involving Pic Collage and Haiku poetry.

• At your table write down the steps I followed as an instructor. How did I introduce the activity? What was the sequence of steps?

School Context

• If I were to replicate the PicCollage activity in a Junior classroom, what further supports or steps would I have to consider?

Table Groups

1. What learning skills/habits would students need to work successfully on this activity?

2. What technical skills are required? (be specific about iPads)

3. What research skills are needed?4. What knowledge of Language Arts text forms is

needed?5. What should the teacher establish at the

beginning regarding success criteria?

Next Week• Explore Educational Resources in the

Forum• First Blog on Media Literacy – Due

Week 5• Anything else?