What is social media?Social media is the collection of web-based

technologies that are used to facilitate social interaction on the internet.

Social Media MythsEveryone is doing it.

Everyone is on (insert social media), so why aren’t you?

Social Media is great for broadcasting!

Social Media can’t be measured and has no ROI

Social Media will make other marketing channels obsolete

Social Media as part of Integrated Marketing

Social media is a new kind of marketing

What are the building blocks of digital marketing?

How Search Works

A = Keywords(Because algorithms need them)

Using Google Search Options

Search plus Your World