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Industry Overview Tuesday, October 7, 14

Week 2 Practice: Industry Overview

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Page 1: Week 2 Practice: Industry Overview

Industry Overview

Tuesday, October 7, 14

Page 2: Week 2 Practice: Industry Overview

Who Are The Fans

25%

75%

Men Women

19%

27%

4%

50%

Single EngagedIn RelationshipMarried

Tuesday, October 7, 14

Page 3: Week 2 Practice: Industry Overview

Comic Book Statistics

Percentage of Total Comic Books sales for Marvel Comics

Percentage of Total Comic Book Sales for DC Comics

40%

60%

Marvel ComicsDC Comics

Tuesday, October 7, 14

Page 4: Week 2 Practice: Industry Overview

Market Opportunities

• ComicBookChic is a website that will help both professionals and fans keep up to date on what is going in the comic book world as well as give them an inside look on how to make it in the comic book world from actual professionals who have already made it. I believe that this site will really be useful not just for fans, but also for professionals as well. Professionals who have already made it in the comic book industry will have another way share their stories and show young girls that the comic book world isn’t just a man’s world. Not only that but the professionals will also be able to see what is hot in the comic world and see how fans are taking to their newest work. Young girls will be able to keep with what is going on in the comic book world, learning about new projects, interviews with writers, publishers, and artist.

• We would be able to use Twitter, Instagram, and Facebook to market our site and even keep in contact with our fan base.

Tuesday, October 7, 14

Page 5: Week 2 Practice: Industry Overview

• ComicBookChic will not only raise awareness on the female population in the comic book industry, but also give a way for girls to have a place where they can connect with others who have the same passion. My goal for this site is for to grow and expand into other categories along the way, as well as continue to produce content that is both interesting to our viewers. I would like to even expand to creating a Youtube account where we would conduct interviews and give reviews on the newest comic books.

Long-Term Outlook

Tuesday, October 7, 14