Postmodernism Aims of Lesson:

- To examine the characteristics of modernism and postmodernism.

- To analyse a postmodern music video.

Modernism - Art / social-political movement that aimed to reinvent culture thathad become outdated.- Roughly occurred between 1890s - 1960s.- A rejection against realism.- Divisions of modernism include avant-garde and surrealism.- Films / novels / art were self-reflexive of society.

Postmodernism

- 1970s onwards - The breakdown of barriers between genres and style- The breakdown of distinction between binary divides (E.g. human and machine) - Mixing up time, space and narrative- Emphasis of style over content- Blurring of fiction and reality / representation and the real - Becoming more use to a mediated version of reality, than reality itself (hyperreality).

Key TermsIntertextuality - one media text referring to another

Parody - mocking something in an original way

1970s / 1980s cop series1970s / 1980s cop series SabotageSabotage music video music video

Parody- The Simpsons parodies both high and low culture to a wide range of audiences.- Part of the idea of postmodernism is that there is no divide between high - Part of the idea of postmodernism is that there is no divide between high art and mass culture.art and mass culture.

Pastiche - An artistic work in a style that imitates that of another work, artist, or period. This is a self-conscious imitation.

Gentlemen Prefer BlondesMarilyn Monroe

Material Girl Madonna

Ashanti Foolish musicvideoGoodfellas

Bricolage - mixing up and using different genres and styles

Shaun of the Dead: Zombie mixed with and romantic comedy.

Blade Runner: Sci-Fi and film noir

DJ Shadow’s Entroducing:The first album to be completelymade up of sampled music.

Homage - imitation from a respectful standpoint

Psycho - the 1960 original Psycho - the 1998 remake

Analysis of Postmodern MusicVideo

Paparazzi(Lady Gaga)

Directed by Jonas Akerlund

Pastiche / Pastiche / Homage Homage

• Generic conventions of a ‘golden age’ Hollywood film of which ‘Gaga’ is the leading lady

Sunset Boulevard (1950) Narrative and stylistic similarities and intertextual references

Intertextuality and the blurring of Intertextuality and the blurring of boundariesboundaries

Fembot, Metropolis (RIGHT)

The breakdown of distinction between binary divides.Lady Gaga as an humanoid

Referencing Popular Culture Referencing Popular Culture

CASE STUDY: Lady Gaga

• Makes reference to the film ‘Vertigo’ • The use of icy, remote blonde

‘femme fatale’ character is also a hallmark of a Hitchcock film.

Hitchcock HomageHitchcock Homage

Blurring of fiction and reality / representation and the real

Plenary What are the conventions of a postmodern media text?

What is the appeal to audiences?