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This is the first night of a set of training I did for residents of Rogers Park in January 2006.
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1
Devcorp North
Websites for Small Businesses
2
Welcome
• Introductions• Background• Expectations• Goals
3
What We’ll Accomplish
• Web Host• Email• Website• Web Tools• In short: A Web Life
4
Web Hosting
• Find the right web host for you• Learn about the features and lingo of
web hosting• Evaluate various plans and choose
the right one for you
5
Web Design
• Use inexpensive web publishing tools• Build an easy-to-use website in• Learn the basics of HTML and CSS
6
Email, Marketing, and Search Engine Optimization
• Set up email accounts• Learn tips for using the internet to
find customers• Create compelling content that
appeals to search engines
7
Web Publishing & Maintenance
• Stay on top of new tools you use to improve your site cheaply
• Learn about e-commerce and other advanced techniques
• How to buy your own URL
8
Methodology
• 3 weeks• Cover each of the 4 main areas• At first in a shallow/ sign-up/ get-feet-
wet fashion• Then each time deeper and learning
more; optimizing and expanding
9
Success for Tonight
• Learn how to sign up for services• Obtain a domain name• Obtain a web host • Sign up for Gmail www.gmail.com• Get to know each other• Give me a detailed idea of your
overall goals for end of our three weeks
10
Learn how to sign up for services
• Quickly• With minimum information• Use the HELP button• Size up a service quickly
11
Obtain a domain name
• www.godaddy.com
• Cheapest ($8/ year)
• Easiest to use (domain mapping, DNS management, etc.)
12
Detailed Instructions
• Choose DOMAINS > Register New • Enter Domain Name you want and click
SEARCH• Choose the domain you want and click
CONTINUE• Complete account form• Careful-- they try to sell you a lot of stuff
you don’t need-- just keep clicking through
13
Obtain a web host
• Which one? Depends on your needs
• Ehostpros is very inexpensive and powerful
• Perhaps we could pool resources?
• Let’s talk
14
Obtain a web host?
• Other options:• Yahoo Geocities• Free webspace like
Blogger• Maybe no website at
all• Again, the purpose of
tonight is to hash through all of this
• There are many approaches
15
Why GMail?
• Good for the beginner (easy to use, lots of space, gateway to other features)
• Good for the advanced users (manage multiple email accounts, maintain email groups, etc.)
16
One-on-one Discussions
• Let’s spend our remaining time together developing a detailed, custom plan for you
• What you’ll have at the end of this course• It may include phone or email conversations this
week, so as not to waste other people’s time (one of me, many of you)
• But I think we can get a lot done in very short discussion bursts
17
Next Week
• More detail on everything• Managing a web host• Managing a web life• Better email• Better searching• Better file management
18
On Your Own
• Customize your Google homepage http://www.google.com/ig?hl=en
• Download Yahoo! Toolbar http://toolbar.yahoo.com/
• Download Google Desktop http://desktop.google.com/