Future of Communication Design-er

• Design is everywhere. Its what drew you to the last sneakers you bought and it's what made texting possible.

Advertising Animation

Film & Video

Exhibition / Event Design

Web

Photography

Illustrators

Book/ magazine Publishing

Gaming

Mobile contentTelevision

E-learning/ CD-Roms

Communication Design

Newspaper

Brand Identity Graphic Design

Social communication

Packaging

Stage Design

App Design

Motion Graphics

MEDIA options

• Print[Graphics | Publication | Advertising | Photography]

• Audiovisual [Film | Video | Animation | Special Effects | Moving Graphics]

• Interactive/ Digital Media [web/mobile/tab UI/UX | Gaming | E-learning]

• Space Experience[exhibitions| stage| sets| retail windows/ shops]

Graphic Design

Advertising Design

Packaging Design

Stage Design

Display Design

Display Design

Retail Design

Some create Fantasy

Some Entertain

• Its driving whole business cultures and making sure environments from hospitals to airports are easier to navigate.

COMMUNICATION DESIGN

Strategic Idea Media

SOURCE MESSAGE CHANNEL RECEIVER

Communication skillsAttitudesKnowledgeSocial SystemCulture

Communication skillsAttitudesKnowledgeSocial SystemCulture

ElementsContentTreatmentStructureCode

SeeingHearingTouchingSmellingTasting

Berlo’s Model of Communication

"the context" (cultural, business-related, goals-

related, technological, ...): the message and the channel need it to be generated and implemented

Communication PRODUCTS

SYSTEM

STRATEGIC EXPERIENCE

Level 1

Level 2

Level 3

Communication Design

Focuses broadly on • Strategic Design Thinking [IDEA | MESSAGE]• Design Application [MEDIA | CHANNEL]

To create effective communication between the SOURCE/ Client & the RECEIVER/ Audience/ Customer.

Today’s Scenario

• Boundaries between disciplines are becoming more fluid…. • The variety and complexity of design issues has expanded.” We might better

understand these changes by understanding their context and causes.• Swift Technology Upgradation• a shift in human values (from coherence to responsiveness, from seeking

simplicity to embracing complexity)• Technology has accelerated cultural complexity forcing us to examine

relationships between use, consumption, social behaviour and individual meaning.

• With these changes, come complex environmental, political and economic challenges.

• We must rebuild the education model from early pre-industrial applied arts in order to supplement life-long design learning.

Global Trends1. Global Citizens: With a predicted mobile global workforce –the demand for affinity networks and

familiar touch points that let us learn and share across conventional borders will grow. To deliver real value and engage with the true needs of the Global Citizen and tomorrow’s talent, agility, convergence and seamless services must be incorporated into each and every offering.

2. Weconomics: we could see a radical change in the funding landscape for entrepreneurs and SMEs. Increasingly, people will want to own a share in the startups they buy from – being respected partners rather than just consumers.

3. Cloud Health: Personal digital analysis for balanced health, fitness and diet delivers unique solutions to help us lead better lives. This trend is set to explode as healthcare professionals become involved in designing health management systems and monitoring for prevention rather than just healing.

4. Betterness: Mindful consuming informs 21st century business models. Cultural storytelling, authenticity and craftsmanship are in demand as we return to local sourcing and manufacturing. Businesses and individuals will join forces and make a positive impact for the greater good of all.

5. The Global Brain: The Internet of Things is already here and, by 2020, we see deep learning inspired by artificial ‘neural networks’ and evolved ‘augmented reality’. This enables huge opportunities in all areas of life: politics, education, media, health, commerce and leisure.

6. Strategic ‘Big Data’: As Big Data merges with ‘Social’ content, we see new strategic software and tools to predict behaviours and buying attitudes. Tracking real-time sentiments will enable brands to deliver better experiences. This ‘Data Mining Boom’ is already influencing media, inspiring a whole genre of data-driven journalism to predict the future.

http://global-influences.com/social/communication-nation/technology-trends-2020/

Global Trends in Graphics1. FOCUS ON DIGITAL: Print will be influenced by digital: work created within the digital realm will continue to

inspire print. The gap between the code and the design is going to be thinner. Think collaboratively, and see the big picture with more attention paid to the creative ideas, the story

2. PRINT is very effective for targeting readers, engagement rates are often very high, understanding the readership is relatively easy and ad recall tends to be higher than online. We could see more print launches in 2015 from digital organisations.

3. Engagement with pressing LOCAL ISSUES but the approach will be to connect with global. Highly ‘customisable’ experiences will be expected

4. STORYTELLING will become a brand differentiator. Story telling is another trend that seems to be on the rise and it’s a terrific way for potential customers to connect with a brand. It provides insight and perspective that consumers relate to. Social/cultural context will be addressed in storytelling around products and traditional ideas vs gender roles etc. will be negotiated (e.g in Children’s books)

5. RETRO will evolve: Retro will still be a big influence, but rather than all things vintage from the '50s and '60s, influences will be taken from the '80s and '90s

6. SPACE-INSPIRED GRAPHICS: with major sci-fi film launches, we also predict intergalactic space becoming a starting point for designers wanting to capture the awe of the cosmos.

7. SYSTEMS, NOT PAGES: clients need systems of reusable components that make up pages. Fixating on pages in a multi-device world can be absolutely maddening.

8. MODULAR DESIGN: There are a few major design trends we’re excited about in the next year. We are looking at more modular design for content like infographics, wherein sections can be viewed individually or as part of the larger whole. This provides more flexibility to extract portions for sharing on social, helping to extend the content’s reach.

Global Trends in Film5. The rise of independent cinema and filmmaking practices. Self Distribution

– Social networking has allowed new forms of funding, like crowd sourcing to emerge leading to creation of more films.

– Lo Fidelity Filmmaking: Anyone with a mobile phone can be a filmmaker6. Growth of both Commercial and non-profit filmmaking.

– Social networking is connecting markets, people are uniting on issues, interests and forming new partnerships.

– Global citizenship and international dialogue are creating more awareness regarding social issues, hence a rise in sharing of socially relevant content and documentaries.

7. Want Global? Tell Local – Content creation – massive opportunity especially in Asia.– Anurag Kashyap says: "If you want to get a global audience, tell them a local story”

http://www.raindance.org/new-york/7-key-trends-of-2014-that-independent-filmmakers-screenwriters-embrace/

Global Trends in Animation1. The demand for animated entertainment has expanded with the increase in

broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family.

2. From apps to online ads to big screen movies, the animation trends are set to dominate. It's a discipline in demand across a range of media channels, from apps to advertising, websites to music videos, elearning to gaming and beyond.

3. The rise of NPR (Non-Photorealistic Rendering): to create impressionistic animation that's much more like hand-drawn media. A mixture of styles is becoming much more prevalent throughout the world of animation. the animation befits the medium the story is told in. This ability to mimic organic media, ranging from film to watercolour, is not just about capturing a 'look'; it's about understanding the properties of the medium in question.

http://www.creativebloq.com/3d/animation-trends-2015-111413522

Global Trends in Experience Design1. Total transformation: Some designers go for endemic, fluid spaces that fit in with the venue’s

surroundings. Now we look past that and completely rethink the environment at hand to suit the needs of the brand in the most strategic way.

2. Social integration: The lines between social media and real-world exhibition continue to blur. Brands are integrating walls, kiosks and multimedia displays into the architecture to create one, dynamic statement that’s not only eye-catching, but customized to the attendees standing in the booth.

3. A convergence between the physical and virtual world is occurring both on the show floor and behind the scenes. Industry firms provide clients with virtual mock-ups of their booth design while exhibitors treat attendees to virtual experiences.

4. Sustainability: is not just a goal, it is a necessity, but Indian mall developers are only just starting to think green where their counterparts across the world have already put their sustainable strategies.

5. personalized in-store experiences: One-size-fits all marketing just won’t cut it anymore, which is why retailers will start implementing solutions to personalize each customer’s experience. While ecommerce sites have been doing it for years through tailored landing pages, offers, and recommendations, a lot of brick and mortar stores will also get in on the fun next year.

6. Technology integrated: stores say goodbye to boring, antiquated layouts. It has started to dawn on retailers that if they want to keep people in their stores, they need to make their locations interactive and engaging.

7. Experiences not products: designing experiential showrooms and unique events that allow customers to get fully immersed in the lifestyle surrounding product offerings. Customer-centered experiences to let them get hands on with the product in new ways. Conceptual public spaces are being explored as well.

http://www.psfk.com/report/future-of-retail-2015

Global Trends in Interactive Media1. Shift to Mobile and Beyond - Mobile has become so deeply embedded in our lives by offering

convenience through immediacy, simplicity and context. 38% of our daily media interactions happen on smartphones. Through mobile - and soon wearable technology - each of us can receive individualized content

2. Personalization or Youniverse - This idea of creating your own “Youniverse” is a perfect example of tapping into our emotional desire to be seen as unique personalities.

3. Social Media Impact on Communication - Digital influencers have grown 30-fold in less than two years – the ‘digital influencers’ and the massive volume of social media conversations that concern your brand, industry and competition. Speed is of the essence and ultimately the only answer is timely, honest and transparent communication. This will be the game- changer for communications.

4. Gamification – has grown and continues to do so – it is a powerful business tool – it blends strategy with a scalable platform that motivates ongoing engagement, business insights and ROI. It can be customized to unlock company's potential, to ignite employee engagement, enhance performance and improve retention.

5. User Centric Design: People don’t want gadgets, they want services. The trends in 2015 and beyond will be focusing on simplicity, clarity and emphasize three things: usability, utility, and desirability.

6. Responsive Design: It's a way of designing and coding websites with a fluid layout, so that images and other elements of the site adapt to the screen on which the site's being viewed.

7. Metro Design: is the new design language which is modern and clean, fast and in motion, and its about content and typography. Typography is the new iconography.

Communication Design industry The growth in India is highest

India China Russia Brazil US UK

1.3%

3.1%

10.7%

12.2%

14.0%

17.5%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

The Golden Circle

WhatEvery organization on the planet knows WHAT they do. These are products they sell or the servicesthey offer.

HowSome organizationsknow HOW they do it. Theseare the things that makethem special or set themapart from their competition.

WhyVery few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists.

WHY

HOW

WHAT

Today’s users will become designers; today’s designers will become meta-designers, creating

conditions in which others can design.

In this world, a media-based focus is less relevant.

All design becomes trans-disciplinary.

A concern for the form of objects will give way to a concern for the experience of services.

A concern for products and things will give way to a concern for networks of interaction and communities of systems.

Designer is a

‘Connectivist’ with an inherent capacity to establish and foster links

between disciplines

The design curriculum of the future must be anticipatory and agile.

It must look forward and respond quickly to opportunities for expanding the influence of design in places we can’t yet imagine.

Undergraduate program in Communication Design

Programs After 12 class

MAKE YOUR MARK IN THE WORLD OF MEDIA.

PEARL ACADEMY PRESENTSSCHOOL OF COMMUNICATION, MEDIA & FILM

FOUR YEARS - B.A. HONS. DEGREE IN COMMUNICATION DESIGN

Specializations in : - Graphic Design & Advertising- Film & Animation- Experience Design- Interactive Media Design

2 year Post Graduate Diploma in Communication Design

Programs After GRADUATION

MAKE YOUR MARK IN THE WORLD OF MEDIA.

PEARL ACADEMY PRESENTSSCHOOL OF COMMUNICATION, MEDIA & FILM

LIFE SKILLS

PGCD course structure

CO-E

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FIN

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Year 1 Year 2

CO-ID

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Bran

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CO-C

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DES

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TECHNICAL SKILLS

30

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30 20 60

10

Self Study

DEPT10

CO-E

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Gra

phic

Vis

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20

INDUSTRY INTERNSHIP (Summer Vacation)

CO-E

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Audi

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CO-E

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