Web Technology Management Lecture

The Principles of Web TechnologyManagement

http://purl.org/net/wtm

[email protected]

Principia Webica


Plan

Week 1: The history and current status of the World Wide WebWeek 2: Web design principles – networks & serversWeek 3: Web design principles – Web clients, web programmingWeek 4: Management of Open Source Web Servers and

databasesWeek 5: Management of Microsoft Web Servers and databasesWeek 6: Management of specific Web systems

(CMS, Web services, Intranets)Week 7: Addressing the dangerous aspects of the Web

The history and current status of the World Wide Web

Why ?

Why is the Web so important ?

Web is more important than any previous medium of communication.

McLuhan: “The medium is the message” http://en.wikipedia.org/wiki/The_medium_is_the_message

Web has changed the notion of Space, Time, Perfection, Togetherness, Knowledge, Matter & Hope.


What are Web characteristics?

The Web is the HIGHER level of the Net

The Web is implemented via application layer protocol: HTTP

The content representation language is HTML

HYPERLINK is the most important building block of the Web”:

<a href=”http://purl.org/net/sopek”>My Blog</a>

The addressing system, DNS is of key importance to the Web— it

alone provides URL/URI addresses (locators & identifiers)

Servers and browser are created using very sophisticated software

http://purl.org/net/sopek





What are Web characteristics?

Web design principles

(http://www.w3.org/DesignIssues/Principles.html)

Simplicity

Modularity

Tolerance

Decentralization

Allows for Independent Inventions

Principle of Least Power

The new medium

Non-Technical approach to WEB


The medium is the message

McLuhan (1964) “Understanding Media: The Extensions of Man”

What is medium? It is "any extension of ourselves“

Traditional McLuhan “media” types – books, mechanization, automation, movies, electricity, electric lighting, telegraph, printing & typography, radio, telephone, TV

What is the message of the Web as The Medium? — SPACE



Notion of SPACE has changedThe distance on the web is measured in hyperlinks.The physical dimensionality of the web is ZERO (as

opposed to Internet)The logical dimensionality of the web is infinite.The perceptive dimensionality of the web is

SPATIAL.Web is a collection of spaceless places

connected by links added voluntarily “Web ‘space’ necessarily has a moral

dimension.” (David Weinberger)

What is the message of the Web as The Medium? - TIME

Notion of TIME has changedThe “Internet Time” is supposedly seven

times faster than real-world time. (David Weinberger)

The time on the web is threadedOn the web things can go truly in parallel.The web can keep the past frozen and always

available for inspection.

Lab work 1.

1) Register at: http://purl.org/net/wtm(password: ‘gdanska’)

2) Register at Delicious (http://www.delicious.com/)(if you can’t use notepad to keep links

3) Explore the web for topics:- social aspect of the web- notion of space & time on the web- McLuhan media theory & the Web- web design principles

4) Add every interesting page to Delicious or your notepad file

5) Mark the 3 most important (to you) sites you have found on a given topic.


What is the message of the Web as The Medium? - PERFECTION

Notion of PERFECTION has changedWeb is a mess „ The web will always be a little bit broken” – Tim

Berners-LeeBut it scales up to infinity of possibilities …Web has broken corporate „Towers of Power”„Hyperlinks subvert hierarchy” – ClueTrain

Manifesto„The Web celebrates our imperfection” (David

Weinberger)Nature: The principle of least action — Web:

Principle of Least Power

What is the message of the Web as The Medium? - TOGETHERNESS

Notion of SOCIALITY has changed

Social Network Revolution — Web 2.0The effect of Togetherness on business –

GROUNDSWELLEconomy of Pull

What is the message of the Web as The Medium? - KNOWLEDGE

Notion of „TO KNOW” has changed

Wikipedia RevolutionBenefits and dangers of „Google as a

verb”Everything is MiscellaneousIs Web “To Big to Know” ?

What is the message of the Web as The Medium? - KNOWLEDGE

Where is today’s Web on the knowledge pyramid ?

???

What is the message of the Web as The Medium? – MATTER & REALITY

Notion of REALITY has changed

Does Web describe reality or creates Simulacrum (hyperreal world)

Narration and narration creators“Like in ink” – the persistence of web

messages

What is the message of the Web as The Medium? – HOPE & Global Politics

Notion of POLITICS has changed

Impact of political bloggingImpact of Twitter on MediaThe impact of WikileaksWhy regimes around the world try to

crack or censorship Internet?HOPE against all odds ?

Lab work 2.

1) Remeber: http://purl.org/net/wtm

Explore the web for topics:a. Imperfect aspects of the Webb. Cluetrain Manifestoc. Dangers of Googled. Dangers of FaceBooke. The importance of Twitter for journalismf. The importance of WikiLeaks for politics

3 pages per topic



Understanding WEB

Education

Web Technology Management Lecture