Web Advertising and its methods

Submitted to :

Ms Nikita Sharma

Mam

Submitted by :

Radhika Sharma

04313702012

Contents1. Web Advertising

2. Benefits of web advertising

3. Concerns of web advertising

4. Methods of web advertising1. Web banners

2. Pop-ups/ pop-unders

3. Trick banners

4. Search engine marketing

5. Social media marketing

6. Email advertising

7. Adware

Web Advertising

Online Advertising / Internet Advertising.

Uses the Internet to deliver promotional marketing messages to consumers.

Benefits of web advertising

CostMeasurabilityFormattingTargetingCoverageSpeed

Concerns of Web Advertising

Banner blindnessFraud on the Advertiser

Overcharging the advertisers for the advertisements.

Methods of Web AdvertisingDisplay advertising

Web banner advertising

Pop-ups/pop-unders

Trick banners

Search Engine Marketing (SEM)

Sponsored search

Social media marketing

Email advertising

adware

Thank You.