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These slides go with my proposed research project presentation for the Research Methods Communication class at Ball State University.
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We Need Each Other
Bethany PlantonApril 19, 2011
Social Networks: A configuration of people connected to one another through
interpersonal means, such as friendship, common interest, or ideas
Social Networking Sites: The use of a specific type of Web site focused on the creation and growth of
online social networks which allows users to interact
Employee Donor Potential Donor
Knowledge Sharing
Listening
Image Building
References• Burgess, D. (2005). What motivates employees to transfer knowledge
outside their work unit? Journal of Business Communication, 42, 324-348.
• Crawford, K. (2009). Following you: Disciplines of listening in social media. Continuum: Journal of Media & Cultural Studies, 23, 525-535.
• Coyle, C. L. & Vaughn H. (2008). Social networking: Communication revolution or evolution? Bell Labs Technical Journal, 13, 13-18.
• Livingston, G. (2009). High-dollar nonprofit donors would embrace social media. Journal of New Communications Research, 4, 87-94.
• Venable, B., Rose, G., Bush, V., & Gilbert, F. (2005). The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science, 33, 295-312.
