Wayfinding Syllabus 2010

Environmental Design + Wayfinding Environmental Design ARTG 4553

Tuesday + Friday 9:50–11:30

305 Ryder

Ryan Sullivan [email protected]

By appointment

Wayfinding ARTG 4553

Course

Time

Place

Instructor

Office Hours

Flickr Group

Course Description This course introduces basic concepts, research methods and design strategies for wayfinding design. The course explores these themes in the context of a semester-long, team project.

The project objective is to 1) employ a wide range of research strategies that identify wayfinding opportunities and constraints and 2) develop design recommendations for addressing the research insights.

The course will include lectures, guest lectures, readings, a semester-long team project (involving research and design) and class critiques.

> to learn and implement formal and ethnographic research methodologies for assessing wayfinding> to learn how to identify goals, opportunities and insights based on research

observations> to learn how to develop wayfinding design recommendations based on research

insights> to learn the basic critical language and procedures used in wayfinding design> to explore methods for communicating and visualizing wayfinding design

recommendations> to explore methods and strategies for working in a cross-disciplinary design team

Expectations> students are expected to demonstrate systematic week-to-week progress;> assignments are due as scheduled—late work only with written medical excuse;> students are expected to participate in class critiques and discussions.

Class Attendance> attendance to all classes is mandatory and will be recorded;> absences will only be excused for a valid, verifiable medical or family emergency,

without exception. A written request to have an absence excused must be submitted in the next class after an absence. It should include date of absence, reason, date of submission, signature, to be considered. The decision to excuse rests with the instructor.> unexcused absences become part of the student’s record and affect the grade;> 2 unexcused absences = being dropped from the class and failing this course.

punctuality> classes begin on time;> missing more than the first or last 15 minutes on three occasions = 1 unexcused

absence.

Note: if you are late or absent, you are responsible for finding out what you missed from fellow students. I will not reteach missed material. You must also make up missed work by the next scheduled class.

Course Content

Course Goals

Rules + Conditions



305 Ryder


By appointment


Course

Time

Place

Instructor

Office Hours

Flickr Group

In this course, you will learn by doing, not simply by observing:> you are expected to present substantial new work at each class;> works will be tracked weekly and a weak or incomplete response to an assignment,

sketch or final will result in a failing grade for that week;> projects handed in over one week late will not be accepted for credit;> late work will affect grading.

Students will be graded on originality of concept, quality of finished work, quality of design/research process, participation in class activities, improvement during the course, ability to work as a team, and helpfulness to other students in class.

Grades are based on:60% concept + design/research solution (how well it solves the problem and

communicates info)30% process + class participation10% production + craft (quality of finished work)note: no incomplete will be given except in case of extraordinary circumstancesnote: for projects requiring team work, each student will be graded individually based on their performance

Grading system according to University Policies (Office of the Provost, September 2002):grade gpa equivalent numerical equivalent statusA 4.0 93 — 100 outstanding achievementB 3.0 83 — 86 good achievementC 2.0 73 — 76 satisfactory achievementD 1.0 63 — 66 poor achievementF 0.0 less than 60 unsatisfactory achievement (fail)note: plus or minus designations (+, -) will be used in grading

All assignments will count equally towards the final grade.

Office hours are by appointment. I will be on campus and available on Tuesdays and Fridays. Send an email to arrange an appointment:email: [email protected]

Grading Criteria

Office Hours + Assistance



305 Ryder


By appointment


Course

Time

Place

Instructor

Office Hours

Flickr Group

The books and urls listed here are a small portion of useful resources available. You are invited to share resources you find relevant to wayfinding and design research methods. The list will be updated during the course of this class.

WayfindingBerger, Craig. Wayfinding: Designing and Implementing Graphic Navigational Systems.Calori, Chris. Signage and Wayfinding Design: A Complete Guide to Creating

Environmental Graphic Design Systems.Carr, Stephen. City Signs and Lights. Gibson, David. The Wayfinding Handbook: Information Design for Public Places.Masaaki, Hiromura. Space Graphysm. Meuser, Philipp and Daniela Pogade. Architecture.Information.Graphics: The Design of

Communication. Mollerup, Per. Wayshowing.Passini, Romedi. Wayfinding in Architecture. Uebele, Andreas. Signage Systems & Information Graphics: A Professional Sourcebook.

Urban Design: Wayfinding/Experience/ImageabilityGehl, Jan. Life Between Buildings. Lynch, Kevin. The Image of the City.Venturi, Robert and Denise Scott Brown. Learning from Las Vegas.

Design ResearchIDEO. IDEO Method Cards: 51 Ways to Inspire Design.

Organizationswww.sign09.net (2009 Signage and Wayfinding Conference)www.segd.org (Society of Environmental Graphic Design)www.adaptenv.org (Institute for Human Centered Design, Boston)www.tfl.gov.uk/microsites/legible-london (Legible London)

Firmswww.2x4.orgwww.ideo.comwww.ziba.comwww.brucemaudesign.comwww.dcontinuum.comwww.pentagram.comwww.twotwelve.comwww.joelkatzdesign.com

Resources

Books

Websites



305 Ryder


By appointment


Course

Time

Place

Instructor

Office Hours

Flickr Group

February

15Lecture: Intro to Research

Work Session: Knowledge-Gathering

12Lecture: Intro to Course

Work Session: Logistics

19Work Session: Knowledge-

Gathering

22Presentation: Knowledge-

Gathering & Insights

26Lecture: Guest G. Sullivan, IDEO

Work Session: Field research

29Work Session: Field research

January




12Work Session: Storytelling

16Lecture: Guest?

Work Session: Insights/Opps.

19Work Session: Insights/Opps.

23Work Session: Insights/Opps.

26Midterm Review: Research,

Insights and Design Opps.

9Lecture: Wayfinding intro

Work Session: Design plan

12Work session: wayfinding design

March

Research + Design Strategy

Wayfinding Design

16Guest Lecture: Chris Pullman?

Work session: wayfinding design



26Internal review: wayfinding design



Ap

ril


9Final presentation production

13 Final presentation production

16Final presentation production

20Final review

Education

Wayfinding Syllabus 2010