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Presented by Marika Sarvilahti, at the Annual Conference of the Visual Resources Association, March 12-15, 2014 in Milwaukee, Wisconsin. Session 9, Case Studies in International Copyright Compliance: Untangling the Web of Publishing and Sharing Copyrighted Content Online ORGANIZERS: Cara Hirsch, Artstor Allan Kohl, Minneapolis College of Art and Design (on behalf of the VRA Intellectual Property Rights Committee) Vicky Brown, University of Oxford (on behalf of the VRA International Task Force) MODERATOR: Allan Kohl, Minneapolis College of Art and Design Vicky Brown, University of Oxford PRESENTERS: • Matthias Arnold, University of Heidelberg (Germany) • Vicky Brown, University of Oxford (United Kingdom) • Marta Bustillo, National College of Art and Design, Dublin (Ireland) • Lavinia Ciuffa, American Academy in Rome (Italy) • Marika Sarvilahti, Aalto University, Helsinki (Finland) Teachers, students and scholars have long been able to rely on fair use in making content available for teaching, research and study within the United States. However, such protections don’t exist outside the United States. This session explores the various ways that visual resource professionals have addressed copyright compliance issues when making images available for educational and scholarly purposes outside of the United States. Using various case studies, the session will address the sharing of image resources between and among different institutions, determining when and how images can be made available to the general public, creating image-based research collaborations across national boundaries, and the international aspects of publishing with images.
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Towards open visual resources for impactMarika SarvilahtiInformation SpecialistAalto UniversityHelsinki, Finland
Remote presentation for VRA 32, A Visual ApproachMarch 14, 2014, Milwaukee, Wisconsin
Session 9, Case Studies in International Copyright Compliance
Aalto University - Where Science andArt meet Technologyand Business
A merger of leading Finnish universities in 2010
University of Art and Design Helsinki
Helsinki School of Economics
Helsinki University of Technology
A community of:• 75,000 alumni• 20,000 students• 4,700 faculty & staff• with 340 professors
Olli VarisGlobal and international water issues
Riitta Hari Systems Neuroscience and Neuroimaging
Esko I. KauppinenHigh-performance thin-film transistors on plastic substrate
Maarit KarppinenMaterials Chemistry of Energy Conversion
Pekka Heikkinenthe use of wood as a modern building material
Areas of excellence
Nina GranqvistEmergence of new industries and technologies and renewal of existing industries
1. Maarit Karppinen, Academy Professor, Laboratory of Inorganic Chemistry Photo by Adolfo Vera
2. Riitta Hari, Neuroscientist, Academy Professor, Low Temperature LaboratoryIllustration by C. Carl Jaffe
3. Olli Varis, Professor, Water & Development Research GroupPhoto by Aalto University
4. Esko I. Kauppinen, Professor, Department of Applied Physics and Center for New MaterialsPhoto by Aalto University
6. Nina Granqvist, Academy of Finland Research Fellow, Department of Management and International BusinessImage by Nina Grandqvist
7. Pekka Heikkinen, Professor, The Wood ProgramPhoto by Aalto University
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School of Art and Design
Art I Design | Media | Motion
Picture, TV and Production
Design
One of the world’s most respected schools in its field• Degree students 1,800
• Doctoral students 250
• Personnel 410
• Professors 46
• Departments
Project highlights
How to Pick BerriesDocumentary film
1. Miten marjoja poimitaan (How to Pick Berries)Documentary film How to Pick Berries by M.A. student Elina Talvensaari from School of Art and Design has received many awards at various festivals, for example Bratislava International Film Festival, San Sebastian International Film Festival and Tromsø International Film Festival. Photo by Mauno Farinas (School of Art and Design).
The LuukkuZero-energy house
2. The Luukku zero-energy houseThe Luukku house, designed by Aalto University students, was one of the three winners of the Architecture Prize and among the top five in the Solar Decathlon 2010 competition in Madrid.
Project highlights
Blue1 aircraftsNew appearance
1. Aalto University students designed a new appearance for Blue1 aircraftsAalto University students of graphic design came up with a new physical appearance and concept for the planes during their course on corporate identity design.
Visual resources
Aalto events forthe Aalto community
The end result of academic and artistic activities especially at the School of Art, Design and Architecture are typically combinations of text and visual objects; photographs, artworks, design objects, print or web publications or film.
How should art universities answer to demands for publicly funded research and other deliverables to become publicly available?
Images are essential sources of information for students, staff, researchers and tutors.
The University Archive and Library have the role of preserving samples of student works, diploma works and documentary images.
Digitisation activities at Aalto University Archive
Function of the visual collections
• Document the University’s academic and artistic activities by storing art and design objects as well as images that document them (analog and digital).
• Provide access to objects for current and future evaluation of research and activities for researchers, stake holders and possible revenue sources.
• Preserve the objects as part of cultural and educational history thus providing a memory of the university’s changing organisation and roles in higher education.
• Promote research into Finnish art and design education by providing rich information resources.
Copyright situation
• Students hold the copyrights to their works regardless of who owns the physical objects.
• Students grant the university the right to exploit the works they create during their studies for non-commercial activities (from 2004 onwards)
• An archive, library or a museum may communicate a work that is in copyright from its collections on the premises of the organization, i.e. a local image repository or database.
• For works in copyright it is permissible for the user to make a citation in an academic work by crediting the author. Copies can also be made for private use.
Implications of copyright situation• Only a proportion of visual resources can be published
openly on the internet leaving some key collections of cultural heritage value available only on the premises of the Library and Archive until copyright is cleared.
• University’s investments in developing services that are only available locally need to be very well justified.
• Developing a repository for self-archiving born-digital material seems to be the most viable option to support continuing ingest into the visual collections.
Photo by Lari Haataja
Aalto Center for Entrepreneurship and Aalto Venture Garage
Capturing born-digital material is becoming a challenge: a systematic self-archiving process is needed.
• Make local Visual Resources services on premises of future Learning Center attractive, specialized, relevant and fit for the digital natives.
• Co-operate with University legal team, communications, IT-services, academic and teaching staff.
• Promote a culture of self-archiving throughout the institution both for text and image resources (Open Access).
• Born-digital material are saved into the repository with verifiable copyright and contextual information by authors themselves.
Our future strategies
Our future strategies
• Promote and teach the use of Creative Commons licensing to students and staff.
• Co-operate with the OpenGLAM community to open all cultural heritage data and openly licensed images in shared services such as National Digital Library Finna.
• Co-operate with artists, designers and photographers associations in rights clearance projects.
• Stay legal with written contracts and legal advice. • Create processes for capturing, sharing and measuring
the impact of the institutions visual resources too, not just scholarly text.
Thank you for your attention
Photo by Tuuli SotamaaAalto University
