VietNam Disneyland

Style of park VietNam Disneyland will be built with different style with

others Disneyland park. However, It’s still keep some feature

thing. We’ll build VietNam Disneyland as a small city. Others

Disneyland park was built follow the fairy tails in Disney cartoons. We’ll create a new thing. We’ll combine Disney, anime, manga and vocaloid (3D singer)

Vietnam Disneyland ’ll be divided into 2 main area: Disneyland ocean and Disneyland park.

Disneyland park

• Main Street, U.S.A.• Adventureland• Fantasyland• Tomorrowland• Toy Story Land• Mystic Point• Glory Square• Akihabara town

Adventureland

Main Street, U.S.A. Fantasyland

TomorrowlandToy Story Land

Mystic Point

Glory Square Akihabara Town

Disneyland ocean

• Artificial beach • Thrilling game area• Food court area• Hotel and restaurant “underwater”• Pool swimming area

California Disneyland

Paris DisneylandHong Kong Disneyland

Tokyo Disneyland

Location• We considered 3 city: HCMC, Nha Trang City, Binh Duong

province. • The best choice is Binh Duong province• The first thing is wide empty land area• Binh Duong province are developing very quickly. It has

been invested by many foreign company. Beside that, Dai Nam park, which is the biggest park in VietNam, was closed.

• The infrastructure projects are applying with big investment such as airport, industrial, Entertainment area. This is a good opportunities for Disneyland.

Binh Duong Province- Thu Dau Mot City

Competitive Analysis

• Although there are not too much competition in amusement park major. However, If VietNam Disneyland open, there will be 2 big competitors: SuoiTien park, DamSen park.

• Souvernir: there are also two big competitor Otaku Tokyo mode and AnimeStuffStore.

• Coffee shop: Not too much competitor

Consumer analysis

• Domestic customer• Foreign customer• Children (ages 0-16)• Ages 17-29• Ages 30-60• Oldster (ages >60)

Culture, social, economic environment

• Food culture: Vietnam is a country have an abundant food culture. Disneyland will combine many Food culture.

• Food at Food court area’s various choice. And food at Akihabara town certainly follow AM Style.

• Viet Nam is developing with high speech development. Tourism policy is cared very much by government.

Food court

Vietnamese Food Bento follow AM style

Strength, weakness, opportunities

• Strength: New style park, New style cafe, Disney are liked by many people in Vietnam and The World so that It easy to attract customer.

• Weakness: Big area and too much field in an Amusement. It easy lead to chaos if we don’t have good human resources.

• Opportunities: Developing tourism of Government, Crypton Future Media stopped their 3D singer to perform in 2014. Therefore, We are developing an orders 3D singer with more face, sexy, beautiful voice and also buy three 3D famous singers from Crypton Future Media is Len Kagamine, Rin Kagamine and Kagame Luka. These 3D singers will perform on our channel on TV and advertise the product of Disneyland. It is predicted will help Disney channel increase views and bring many benefits for marketing.

Staffing

If Business want to develop, we need an abundant human resources with good quality.

We’ll open the training program for new staff.We’ll have some linking with some university

about allow the student can training and orientation their job

We have part time job and full job.

Field Researcher Shift: Full Time Responsibilities:• Conduct interviews with guests and collect data for all in-park

research studies at outdoor areas. Interact with guests on a daily basis and provide assistance if necessary.

Requirements:• At least 1 year of experience in field or telephone interview. • Previous experience in customer service preferred.• Ability to conduct an interview to collect response in a logical

manner. • Good communication and interpersonal skills. • Fluent in English, Vietnamese

Attractions and Guest Services Host

Shift: (Full Time/ Part Time) Responsibilities• Responsible for the daily operations of Attraction Operations, including

operating attractions,• managing Guest flow, and welcome Guests.• Handle Guests’ enquiries, requests and comments• Achieve Disney service standard which beyond Guests’ expectation proactively• Assist in group ticketing operations with cash handling duties Requirements• No experience is required for entry level• Caring and outgoing with good interpersonal skill• Fluent in English and Vietnamese• Knowledge in other language(s) is a plus special is Japanese

Waiter and waitress• Shift (Full/ Part time)• Responsibilities:• Serve in Disney restaurant, cafe, food court.• Requirement:• Disney restaurant: need to have 1 year experience at least. Fluent

English and Vietnamese. Always smile and friendly with customers and enthusiastic

• Cosplay cafe: must have good- looking. It likes beautiful, moe (very lovely). Fluent English, Japanese and Vietnamese. Always smile and friendly with customers and enthusiastic.

• Food court: Fluent English, and Vietnamese

Rapid response team Shift: full time Responsibilities: Solve the instant problem:

fire blame, emergency, theft…

Requirement: Have knowledge about

health- care. Fluent English and

Vietnamese

Technical team Shift: full time Responsibilities: Repair and maintain all

system and machine of Disneyland

Requirement: Have knowledge about

technique and technology. Fluent English and

Vietnamese

Product

• Recreation area• Hotel- Restaurant- Coffee Shop• Disney Festival• Disney concert,3D Concert, Anime concert• E-sport league • Souvenir• Cosplay

Theme Park

Fantasyland Tomorrowland

• VietNam Disneyland’ll build 2 hotel inside Disney park and Disney ocean.

• We’ll also build coffee shop follow Disney style, cosplay cafe, restaurant and bar follow Disney style.

Hotel- Restaurant- Coffee Shop

Hotel in Disney Park Hotel in Disney Ocean

Cafe Cosplay Carnation cafe (follow Disney style)

Disney Festival

Magic King festival Lion King festival

Disney concert,3D Concert, Anime concert

Disney concert 3D singer concert

E-sport tournaments

Dota 2 International League of Legend International

Souvenir

Disney Shop Otaku shop

Cosplay

Cosplay festival in Akihabara Disney Cosplay

Price

• Entrance ticket• Game ticket• Hotel- Restaurant- Coffee Shop• Concert ticket• Souvenir

Entrance and game ticket

Ticket for 1 person:• Children: $ 29 • Adult: $ 39 Ticket for Couple: $ 76Ticket for family (3-5 members): $126Ticket follows contract:  follow negotiation

between Disney and Tourist company.

Hotel- Restaurant- Coffee Shop Hotel in Disney Ocean: (4 start) Basic room: $ 89 (Free entrance ticket , and Breakfast in Disney

restaurant) Family room:$217 (Free entrance ticket, Breakfast, lunch and dinner in

Disney restaurant) V.I.P room: $150 (Free entrance ticket, Breakfast, lunch and dinner in

Disney restaurant) Hotel in Disney Park: (3 Start) Basic room: $49 (Free entrance ticket , and Breakfast in Disney

restaurant) Family room: $98 (Free entrance ticket, Breakfast, lunch and dinner in

Disney restaurant) V.I.P room: $89 (Free entrance ticket, Breakfast, lunch and dinner in

Disney restaurant)

Concert ticket• Basic ticket: $55 (buy online -5% limited, Free

entrance ticket, 50% discount to lease cosplay and 5% discount everything in all shop at Akihabara town)

• Gold ticket: $65 (buy online -5% limited, Free entrance ticket, 75% discount to lease cosplay and 7% discount everything in all shop at Akihabara town)

• Special love ticket: $75 (buy online -5% limited, Free to lease cosplay, Free entrance ticket and 10% discount everything in all shop at Akihabara town)

Souvenir

• VietNam Disneyland have many sourvenir shop.

• Merchandises are abundant with the diversity about model and price.

• Price: From $5- $115

CosplayCosplay also have the diversity.Customer can rent or buy cosplay with

wide choice and price.Price: from $30- $70 for rent from $30- $150 for buy

Promotion and marketing • VietNam Disneyland‘ll have promotion for customer. It’ll help Vietnam Disneyland

in marketing• _Disneyland ’ll have discount ticket and big sale with all Disney shop, Cafe, and

restaurant and discount in special occasion such as: X-mas, Easter, Thanksgiving, Black Friday, Independent Day…

• _ We’ll apply Basic Member, Silver Member, Gold Member, Platinum Member, VIP. Basic Member won’t discount, Member Silver 2% discount, Gold Member 5% discount, Platinum Member 7% discount, VIP 10% discount. In special customers member from member silver will discount double.

• _Each month, Disneyland will organize lucky draw online with many prize such as: 2 Days free in Disneyland and Disney hotel, Special product, Voucher shopping…

• _The big prize for special customer with souvenir shop. • _Disneyland mode also organize event and concert and sell ticket online. The

participant will have a number when they buy a ticket and we will chose a lucky number in the concert or festival. The price will be very big: Special product with value more than $500,000, Voucher shopping…

Marketing Introduce about VietNam Disneyland on all TV channel of Disney, social

network such as: Facebook, Twitter… Poster in the airport and cinema. We can sell some special episode of Disney

cartoon for some cinema with low price and they’ll help us marketing. We will divide into 4 periods marketing:• From September – November: Disneyland will focus marketing on Festival,

Cafe, Shop . We will apply promotion programs for student. • From December - February: Disneyland will focus marketing online on shop

and organize the concert, event for X-mas, New Year, Valentine… and selling ticket on our website. Apply promotion programs.

• From March – June: We won’t have too much marketing for this period.• From July – August: This is summer. Moreover, Otaku celebration will be

organize in August. All these thing lead to the number of customers will be increased very quickly. Every marketing active will be push up maximum both offline and online. We’ll apply more promotion program in this time.