TUESDAY JANUARY 31ST Visual Rhetoric

AGENDA - Writing Journal - First Draft Feedback - Visual Rhetoric - Homework

WRITING JOURNAL ENTRY Think about a memorable visual you have experienced. It could be a favorite photograph, music video, movie, advertisement etc. - anything that involves imagery.

First - draw a representation of it. It doesn’t have to be perfect Then discuss - when did you first see it? what did you first think? why is it memorable for you? how does it make you feel?

FIRST DRAFT FEEDBACK

FIRST DRAFT FEEDBACK

• “You should choose to come to UI because….”

- You are creating an argument like

a standard academic essay. Your argument is:

• Information • Personal experience• Persuasive images

- You need to support this

argument with:

FIRST DRAFT FEEDBACK - Remember what I’ll be looking for:

RUBRIC

Quality of Revision (5)

The author has addressed comments from instructor and peer feedback. There have been substantive changes compared to the first draft, rather than minor.

Adding a picture is not ‘substantive’.

RUBRIC Focus and Purpose (10)

The blog post is informative on its chosen topic and doesn’t stray from the intended purpose. It is specific in detail and addresses the intended audience.You have a clear audience and are writing an argument, not a review or a personal story.

It is specific. “Come to UI because it’s great!” Why??

You use direct addressing to the audience.

RUBRIC

Support and Description (10)

There is evidence of persuasive techniques – use of rhetoric. The blog post follows the language conventions of the genre. Appropriate images are used.You support your argument with information (logic), a short bio or some reference to your student status (ethos) and your personal experience (pathos).

RUBRIC

Organization (10)

There is an introduction and conclusion, with development of the argument. The blog post follows the structural conventions of the genre.Introduction and conclusion appropriate to the genre – no “in conclusion…” it’s not an essay.

RUBRIC

Editing and Format (5)

The post may have minor spelling, punctuation, and mechanical errors, but nothing that impedes meaning. It is formatted according to the standard conventions of a blog post.

It looks like a blog post rather than an essay.

WHAT IS VISUAL RHETORIC? What does the term “visual rhetoric” mean to you?

WHY IS IT IMPORTANT?“Picture superiority effect” – we can make meaning easier from pictures than words presented alone.

Verbal information – 3 days later remember 10%

Shown a visual as well – remember 65%

Exposed to 1000s of visuals daily

Need to know how to ‘read’ them

IMAGES IN TEXTS

They are not just ‘prettying up’ the text; they have a

purpose.

Images can argue and persuade just

like words.

You need to choose images

that fit your purpose.

JOB APPLICATION PICTURE Which picture would be best to use?

Why? Explain your reasoning behind your choices!

JOB APPLICATION PICTURE Which picture would be best to use?

Why? Explain your reasoning behind your choices!

POSITIONING WHERE the image comes in the text is also important.

SIZEWhat is included in the picture?What is cut out?

MESSAGE What message/meaning are you trying to convey?

Is this the best image for that message? What would YOU want to see as a prospective student?

BRAINSTORMING Thinking about your blog post, what visuals could you include? Start making a list and where you might be able to find them. If you have technology, start your research and take a look.

Or think about visuals that persuaded YOU to choose UI. Why are they successful? How could you recreate this success with your own pictures?

If you HAVE included pictures, write down why you have chosen THOSE pictures and no others. Think about if they are in the best possible place to be persuasive. Is the size appropriate? Do you feel you need more images? Less?

HOMEWORK Reading - Visual Rhetoric p. 25-39 in Becoming Rhetorical

Writing - Working on your final project

THURSDAY – WORKSHOP Rhetorical Analysis Peer Review

Bring in your projects and technology to work on them in class. Peer review my post