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ViggleGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Viggle• Viggle is a gamification,
loyalty platform for social TV, that is leading the second screen television experience.
Viggle• As users check into
their favorite shows or log their music activity, they gain points, achieve different Fandom Levels.
Viggle• They can use points to
redeem special rewards and offers from businesses such as Best Buy, Hulu Plus, and Groupon.
Viggle• The platform fosters a
community in which users are exposed to new shows, and can see what their friends are watching and listening to as well.
Viggle• Your activity and
friends’ activity on Viggle is all aggregated on your activity feed, on which you can compare your activity and points with others in your network.
Viggle• Viggle leverages their
social media platforms on Facebook, Twitter, and Instagram to announce bonus points opportunities and new rewards.
Viggle• Throughout its short
history, Viggle has made impacts on consumer behavior in television tune-in and engagement.
Viggle• Viggle’s reach now
extends to 17 million users, a promising indication of the company’s future success and leadership in the second screen and social TV industries.
