Using WIL in the classroom for success

Sally WebsterLecturer Advertising-Marketing Communications

Stuff that Works 19 August 2011

In the beginning….

USS GTS GSS OSS SES Response Count

Survey Population

Response rate %

38% 40% 51% 40% 37% 35 129 27%

8137 Client Relationship Management Level 2 2009 Semester 2

USS GTS GSS OSS SES Response Count

Survey Population

Response rate %

50% 12.5% 75% 62.5% 62.5% 8 20 40%

7735 Brand Communication Management GGraduate unit 2009 Semester 2

Mid-semester survey / CELTS…what happened?

New academic – ME!Unit Convenor – ME!

Course Convenor – ME!Out of control – ME!

the horror experience!

find my own voice…

+ 1 ? Professional Practice / IndustryBrookfield's Four Lenses• Theoretical Lens• Autobiographical Lens• Peer Lens• Student Lens

TLC - GCTE

The University is committed to graduatingcreative professionals who are capable ofdeveloping innovative solutions to problems facing society.

from: Generic Skills and attributes of graduates of University of Canberra coursework courses. 2011

My goal is beyond this…

I aim through my teaching, engagement and research – and by bringing these into the classroom – to empower students to be the leaders of their industry.

My units are designed to engender and promote:

trust,

respect,

value of knowledge, and

professional skills.

All qualities required in a professional setting.

What do I do to achieve this…

Unit Development – Client Brief

Class - Venue

Engagement Agreement – leadership in industry

Teaching style – Share & explain, supervisory role

Assessments – authentic & formative – fully integratedminimise plagiarism – work projects

Forum / Online activities – all students equal, Intranet

Industry Engagement + Involvement - networking

What do I do to achieve this…

MOODLE

2011 Advertising Strategy GNo 1 accessed Moodle site @ UC

Results

Results

Class AttendanceStudent Involvement - Motivation

Results

USS GTS GSS OSS SES Response Count

Survey Population

Response rate %

100% 100% 100% 100% 100% 5 10 50%

8509 Advertising Marketing Communication Internship

Level 3, Winter 2010

USS GTS GSS OSS SES Response Count

Survey Population

Response rate %

91% 89% 93% 92% 88% 75 134 56% Domestic Student Responses

94% 90% 90% 90% 88% 48 90 53%

International Student Responses

85% 89% 100% 96% 89% 27 44 61%

6809 Advertising StrategyLevel 2, Semester 1 2011

Results

Mode Delivery

USS GTS GSS OSS SES Response Count

Survey Population

Response rate %

ONL-PSTL

100% 100% 83% 100% 83% 6 13 46% Domestic Student Responses

100% 100% 80% 100% 80% 5 10 50%

International Student Responses

100% 100% 100% 100% 100% 1 3 33%

STD-F2F

90% 100% 100% 100% 90% 10 12 83% Domestic Student Responses

100% 100% 100% 100% 100% 2 3 67%

International Student Responses

88% 100% 100% 100% 88% 8 9 89%

7732 Advertising Strategy GSemester 1 2011

Results

Year USS GTS GSS OSS SES Response Count

Survey Population

Response rate %

2010 96% 93% 93% 93% 91% 56 125 45%

2009 38% 40% 51% 40% 37% 35 129 27%

8137 Client Relationship Management Level 2, Semester 2 2010

Lessons learned…

Don’t be afraid – try new and creative things but explain journey to students…

Have at the heart trust & respect… of students and yourself

Lessons learned…

You’re only as good as your last USS…