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NJPSA-FEA 2014 workshop Using Technology to Engage Students and Parents in your Schools/District
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Using Technology to Engage Students and Parents in your School/District
Presenters:David Adam, Principal Lawrence Intermediate School
@dadamltpsAndrew Zuckerman, Director of Instructional Services
@azuck1Thursday, October 16, 2015
#hashtag for Today’s Workshop
#NJPSAFEA2015
• If you would like to ask us questions via Twitter, we will answer them at any time after our presentation.
• Let’s keep the conversation going!
The Tech Train Has Left the Station
Ask These Questions…
• Is your school district on Facebook?• On Twitter?• Does your District produce classroom videos
and post them on YouTube or Vimeo?• Does your district have a social media policy?• Does your district have a mobile app?
• People are already there. It’s time to join them• Collaboration, information sharing & engagement • Transforms monologues into dialogues • Empowers individuals• Provides platform from which to share opinion &
information• Anywhere, anytime and immediate• Transparency and listening• It’s free
Why Social Media Matters
“The value of being connected and transparent is so high that the road bumps of privacy issues are much lower in actual experience than people’s fears.”
~ Reid HoffmanFounder/Executive Chairman, LinkedIn
GETTING TO THIS POINT
Policies
Support from the BOE and Permissions from Building Admin
Support from Community
Funding
How Do You Tell Your District’s Story?
Use Social Media for EngagementSimple announcement, informs the community and encourage participation that reaches a larger audience
DISTRICT AND SCHOOL WEBSITES
AUTO DIALER
Phone Messages School or District Based
Reminders Emergency Preparedness
Text Messages
E-mail Blasts
District Facebook Page
LTPS photo albums on Facebook
First Day of School Pictures
A Few Facebook Caveats
• Create Facebook business page, not a personal page, not a Facebook group (unless it’s a classroom page)
• Create simple Terms of Use statement that will apply to all District’s social media.
• Open Twitter account at same time. (we’ll explain later.)• Don’t create Facebook page around one event, like a crisis, then
abandon it. Sends wrong message.• Use a monitoring tool like Hootsuite to track mentions,
comments, etc.
Allow Comments on Facebook
When to delete a comment from a FB page?•If it depicts some illegal action•If it uses words you wouldn’t want a child to use•If it is completely off topic•If it attacks or insults another user•If someone is selling something on your page
“More and more, this is how news will be transmitted: not in the morning paper or
the evening news, but constantly and instantaneously. Schools can either dive
in now, or struggle to catch up later on.” – Dorie Clark, Forbes Magazine
TWITTER USE AT LIS
Are you #socialmediatransparent?
Twitter App on Facebook
The opposite of Facebook to Twitter
TWEET DECK
BLOGS
BLOGS
BLOGS
GOOGLE PLATFORM
DISTRICT YOU TUBE CHANNEL
YouTube Channels
Lawrence Township Public School You Tube Channel
Lawrence Middle School YouTube Channel
Ways to Use YouTube
• Promote curriculum, best teachers, new buildings, bonds and votes, student accomplishments, etc.
• Brand your district• Don’t allow commenting on YouTube. • Shooting and editing videos requires time/staff.• If you don’t have a video staff, use photos from an
event to create an ANIMOTO video.
QUICK NEWS
CHANNEL 19
MOBILE APP
Mobile Apps for Your District
Does this look familiar?
Why Mobile?
• More parental involvement & engagement• The world has changed• Delivery method is arm’s length & convenient• Parents expect immediate and customized news
and information• Mobile apps reach a greater and more diverse
audience• English and non-English adoption
Because They’re There
• Smartphone sales have risen 85 percent year over year.
• More than 1 million devices activated per day.• By 2015, nearly 1 trillion apps will be downloaded
globally, compared to 7 billion in 2009. • Average American spends two hours/day on mobile
device. 57,293 hours over a lifetime. • One of every four online searches takes place on
mobile device. -- Gartner Inc., Berg Insight, onlineschools.org
• 75% use smartphones while in the bathroom. • 83% of young people sleep next to their mobile device. • Young adults, non-whites, and those with relatively low
income and education levels are particularly likely to be cell-mostly internet users.
--Pew Research Center, convinceandconvert.com, onlineschools.org
Native Apps
• Created for a specific platform• Downloaded from an app store like Google
Play or Apple’s App Store• Live on device & can use its features• Allow for personalized experience• Work offline• Push notifications• Better user experience
Responsive/Mobile Web
• Websites that look and feel like an app• Works across platforms• Written in HTML5• May increase website visibility in search engines• Does not work offline• No Push Notifications
Mobile Full Website
Mobile Website
Branded App
What to Look For in an App: Integration
• Easy access to school addresses, staff/contact information, calendars, sports, lunch menus.
• Delivers alerts (weather notifications, school closings, athletic scores, significant events) in real-time using push notifications.
• Integrates with 3rd-party technologies so parents and students can access records, grades, calendars, attendance info.
• Integrates w/district social media sites.
Videos
Photos
Change to view App for individual schools
•Well designed & easy to use so parents, students & teachers can easily adopt.•Easily downloaded from iTunes® and GooglePlay® at no cost. •Access to critical information/resources on district website, so stakeholders can keep up with what’s happening when they’re working, traveling, away from home. •Provides ad-free zone.•Delivers familiar experience with updated feed, (similar to popular social media).
User Experience
• Brand the app with district colors, themes, logo to match website.
• Vendor/provider frequently updates app to introduce new features and functionality.
• Do-it-yourself capabilities, including ability to add icons that give users easy access to information, including calendars, lunch menus, online payment systems.
• Allows you to reconfigure links as often as you want.
Features & Customization
•Vendor has 24/7 support, resources and expertise to maintain app throughout its lifecycle. •Vendor configures and launches your mobile app, and sets up your information in Apple and GooglePlay app stores. •Look up app ratings and pay particular attention to apps that get four star ratings.
Service and Support
Rolling Out Your App
• Test app on multiple devices & make adjustments where necessary before rolling out.
• Choose popular school events that attract large audience to announce and/or display your app. Back-to-school night, concert, etc.
• Create flyers or postcards for parents to take home with pertinent information on how to download app.
• Create QR barcode that users can scan to be directed to app on the app stores.
Dave Adam
Lawrence Intermediate School Principal
@dadamltps
Andrew Zuckerman
Director of Instructional Services
@azuck1
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