Engage !your !audience !with !great !content

• Authentic, transparent content that’s open about success and/or failure will excite your reader!

• Integrate such multimedia as text, audio and video, blended in a way that allows your audience to choose the preferred media

Make !content- !sharing !

easy

• People would rather to subscribe to content that will come to them!

• Use a blog and add plug-ins to make it easy for people to share your content

Create a calendar

• Create a social media content calendar that will let you map out what you’ll be sharing with others online!

• Invite your audience to discuss what they want to see on a content calendar to let everybody be heard

Build!relationships

• Follow local news reporters on social media!

• This will raise their awareness of the content that you’re sharing!

• By engaging with them you can build a relationship of trust and integrity that will help both parties in the long-term

Make offline content !available !

online

• Never create content just for online or offline audiences!

• Take the time to write about any offline content you do create and then share it online.